Shocking by Elsa Schiaparelli
Bottle Design Léonore Fini
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8.2 / 10 137 Ratings
Shocking is a popular perfume by Elsa Schiaparelli for women and was released in 1937. The scent is floral-animal. Projection and longevity are above-average. The production was apparently discontinued.
Pronunciation
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Main accords

Floral
Animal
Spicy
Sweet
Oriental

Fragrance Pyramid

Top Notes Top Notes
AldehydesAldehydes TarragonTarragon BergamotBergamot
Heart Notes Heart Notes
HoneyHoney JasmineJasmine NarcissusNarcissus RoseRose Ylang-ylangYlang-ylang
Base Notes Base Notes
CivetCivet MuskMusk AmberAmber CarnationCarnation PatchouliPatchouli SandalwoodSandalwood

Perfumer

Ratings
Scent
8.2137 Ratings
Longevity
8.9118 Ratings
Sillage
8.1116 Ratings
Bottle
7.8132 Ratings
Submitted by DonVanVliet, last update on 09.04.2024.
Interesting Facts
The fragrance is said to have been reformulated for the first time in 1979 by the perfumer Martin Gras and revised by him again in 1997.

Reviews

7 in-depth fragrance descriptions
9
Bottle
7
Sillage
8
Longevity
8.5
Scent
Serenissima

608 Reviews
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Serenissima
Serenissima
Top Review 25  
two great rivals of their time
They could not stand each other: Coco Chanel vs. Elsa Schiapparelli - the great war of the fashion designers!
So would headline today the "Yellow Press".
And yet it is true: both women - each for itself a successful "career woman", were not green to each other.
Certainly it sounds nice when Coco Chanel invited the competitor Elsa Schiaparelli to dinner. But since before the chair was painted with fresh white paint, which ruined Elsa's evening dress, this is now really less nice - actually a very spiteful prank!
I say to it only: "Women!"

Both lived in Paris in the 20s and 30s. And one would think, the city and the clientele would have been large enough to ensure both success and livelihood.
Precisely because their creations were already from the origin not or only rarely corresponded to the taste of the customers of the others.
Here: Coco Chanel with her elegant, glamorous and classic designs; often quite gamine, like her own almost boyish appearance.
And there: Elsa Schiapparelli, who dressed some Hollywood stars (for example, Marlene Dietrich). Their fashion, on the other hand, was avant-garde, often overly eccentric, outlandish and yet fresh.

Contrasting also the origin:
Coco - Gabrielle Bonheur Chasnel - of illegitimate birth, grew up in an orphanage.
The Roman Elsa Schiaparelli, on the other hand, spent her childhood in a Renaissance palace in the circle of an intellectual family.
She later married a Swiss count; however, the two separated quite quickly.

So she was later forced to earn her living by means of her sweater models. Especially the famous small black with a large white bow on the collar (knitted in the same way as the rest of the sweater) meet with great interest.
For the first time in 1935, she presented her own collection in her new salon opposite the Ritz in Paris.
(In this hotel Coco Chanel was a permanent guest; initially because she had made her villa available free of charge to the family of her then lover Igor Stravinsky, whose maintenance she also provided.)
Even then, her creations are Elsa Schiaparelli's explosions of imagination and color.
Now that she was friends with Salvador Dalì and Jean Cocteau, this is not surprising.
Even today, her models are jewels in every exhibition; mostly to be admired in museums of arts and crafts.

So it can not fail that in 1937, at the height of her fame, the perfume "Shocking" delighted women, not only in Europe. This fragrance was a true globetrotter.
Elsa likes intrinsically heavy and persistent fragrances, that spectacular does not repel her - quite the opposite.
Therefore, the flacon also has the shape of a naked bust; the neck of the flacon is entwined by a centimeter measure and a gold-plated brooch with pink and white flowers represents its "headgear": just "Shocking"!

My memory of "Shocking" leads back to the beginning of the 70s: then, a little more than a teenager, I began to be interested in more than the usual young-girl fragrances.
My mom had surprised me - more or less by chance - with familiar fragrances; now I wanted to discover for myself.
And I remember that I liked at "Shocking" at that time first the packaging; at Woolworth's in the "big mall", on one of the appropriate tables, for believe it or not at that time 19.95 DM!
That an almost elfenhaft petite young girl was completely overwhelmed with this force of fragrance, interested me at the time so not at all.
We pronounced the name as it is written, but "Shocking": we knew and knew and shocking: that's what we wanted!

"Shocking" is now really neither for young girls nor for shy women created!
The prelude by the radiant force of aldehydes, paired with bergamot and - amazing, but really true! - Tarragon, already arouses interest.
A classic floral accord of rose, jasmine, narcissus (and I think also perceive gardenia), joins and is completed by a creamy honey note and the ever-gratifying glow of ylang-ylang.
Already up to here it is not a fragrance composition for respectable "higher daughters"!
The warm and sensual notes of amber, civet and musk form a strong, slightly animalic perceivable base.
As a counterpoint, patchouli and vetiver oil contribute fruitiness and a certain tingle.
All this is still rounded off by a strong nuance of garden carnation and equally aromatic sandalwood.
In "Shocking" really everything comes into play that "Lieschen Müller" would associate with a scandalous fragrance.
That makes this fragrance composition so unique, downright pompous - simply "shocking"!

After all here still a word about sillage and durability to lose, is really superfluous.
Here, too, the highest expectations are met. Elsa Schiaparelli also makes here no half measures.
(However, I can only speak of the vintage version, of which I recently got some drops!)

Again and again I like to look at the first advertising poster: the lettering "Shocking" de Schiaparelli - elegantly and sweepingly distributed over the sheet.
Here a girl, dressed only in a red turban, a likewise red bow around the neck and a naturally also red cloth around the hips, dances a wild round dance with a grinning little devil.
(And how the guy grins!) The girl's lipstick is also red, as is the ribbon that connects her to the little devil!
The "Shocking" flacon thereby cheekily peeks out of the cloth at the back, where it is tied.
This entertaining and cheerful poster would certainly still arouse much attention today.
Even if not some half-naked too thin "star of the day" is depicted here.

That my memory of "Shocking", of course refreshed by appropriate reading and these few drops of fragrance, is still so vivid after almost fifty years, speaks for the tremendous impression that this blast of fragrance nevertheless left on me young woman.
By the way, I then soon switched to a "more age-appropriate" fragrance (I think it was "Blue Grass" by Elizabeth Arden).
As I remember, much to the relief of my mom. She was already then of the opinion that I cause too much fuss.
Good that she no longer has to experience me today!
To this would be really only to say: "Shocking"!!!
11 Comments
10
Bottle
10
Sillage
10
Longevity
10
Scent
AgnesEva

34 Reviews
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AgnesEva
AgnesEva
Less helpful Review 15  
Have the scent from the 50s, before the reformulation :)
I was really mega proud that I was the first one on YouTube to do a review on the fragrance. It is my absolute favorite in my collection and a men's compliment magnet. Very dirty-erotic, sexy, daring, feminine, sensual, yes, you can also say wicked... It does indeed remind us of that time, but the scent was strongly ahead of its time, so the composition is absolutely not old-fashioned. I also have a bottling of the reformulated version and must say... LONGTH not so good... The sex was taken out and the 'dirt' was probably too much for the end seventies too. That's too bad. If you want to seduce and seduce a real gentleman you can do it with Shocking in the old version.
4 Comments
8
Scent
Coutureguru

223 Reviews
Coutureguru
Coutureguru
Very helpful Review 10  
Timeless
For a fragrance released in 1937, Elsa Shiaparelli's Shocking is surprisingly 'nouveau' to my nose, but definitely brings with it all of that 'Golden Years' charm and grace.
One could imagine the Baroness in The Sound of Music wearing this ... it's beauty is regal!

The use of a heavy Civet note often dates a fragrance (Patou's Joy and Desprez' Bal a Versailles immediately spring to mind) and if not carefully used illicits the response of "ugh, cat pee" from many a nose. Civet is, however, used very successfully in combination with my favorite floral note Tuberose ... imho at least :). I can't see it's exclusion, for example, from something like Versace's Blonde doing that fragrance any favors.
In Shocking, the Civet is beautifully toned by the addition of Honey creating a gorgeous platform for the florals to intermingle and project. If I had to describe Shocking in a single word it would be 'smooth'. The Aldehydes sparkle all the way through this beauty, doing their job of lifting and invigorating. It's a prime example of the art of superlative blending! None of the notes here gets a chance at being in the spotlight ... rather they all swirl together creating the effect of a piece of olfactory silk, rippling in the breeze. This is definitely something that all parfumistas should have in their collections ... even just a 1ml sample to refer to every now and then. Not for the meek and mild ... if your preference leans toward lighter frags avoid this one completely. This fragrance demands confidence from it's wearer and will reward with heaps of attention!

Shocking is undeniably glamorous ... as at home in the glittering salons of pre WW2 Vienna as it would be at an Oscar's Ball in 2012.
5 Comments
8
Sillage
9
Longevity
9.5
Scent
ScentFan

332 Reviews
ScentFan
ScentFan
Very helpful Review 5  
Vintage Naughtiness
The above-posted image of Can-Can dancers with their legs flung high couldn't be more descriptive of this scent. Even without seeing that, one whiff and it's clear why they named it Shocking. The honey and civet, amber, musk and bergamot in particular combine to create a scent normally only encountered between sheets in the bedroom WHILE making love. Fair enough. Men and woman are usually very different in this respect. Testosterone is the culprit in both cases. Men carry around 300-1000 ng/dl of it in their bloodstreams at all times. The female range? 15-70 ng/dl (explains a lot, huh?). However, once a month when females of our species ovulate, our testosterone level peaks, compelling us to seek fertilization of the precious egg. A good design, if you ask me. No doubt it's those few days for which Shocking was designed because any guy smelling this on a woman knows immediately that his services are required. Nothing wrong with a little help for mother nature. I have the 1937 vintage and in addition to being effective, it's captivatingly beautiful, due to subtly mesmerizing florals wafting up through the sultry stank. I'm wearing it. Too bad hubby's out of town.
4 Comments
10
Bottle
10
Sillage
10
Longevity
9
Scent
LadyRogue

166 Reviews
LadyRogue
LadyRogue
Helpful Review 5  
Heavy Lover
It's Shocking how much I adore this perfume! It's like a lover that your mother warns you of "he's trouble!". Of course the more trouble she makes him out to be, the more you feel attracted to him. This perfume has that daring and so-over-the-top wonderful effect too.
It's a civet in a honey bomb! Now, don't walk away and be fooled by "too sweet" "too animalistic". No, no, no! It's all part of this perfumes plan to shock you! And when you dare to come closer, you'll fall for it! I guarantee that if you get acquainted with this smell, you won't listen anymore to your mother telling you it's Shocking. No, you'll be too busy enjoying the reward of the florals that hide deep within its powdery embrace. However! This perfume is not for everyone! It's a strong character and needs a woman that won't be afraid of it. Are you ready to be Shocked? ; )
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Statements

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MeliponeMelipone 8 months ago
Stunning and absolutely unisex IMO! I think I can detect that Givenchy Gentleman Eau de Toilette uses a similar construction.
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