Mulholland 2010

Mulholland by Keiko Mecheri
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6.6 / 10 62 Ratings
A perfume by Keiko Mecheri for women and men, released in 2010. The scent is citrusy-fresh. It is still in production.
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Main accords

Citrus
Fresh
Green
Woody
Synthetic

Fragrance Notes

Citrus notesCitrus notes PetitgrainPetitgrain PatchouliPatchouli SandalwoodSandalwood AmberAmber
Ratings
Scent
6.662 Ratings
Longevity
6.244 Ratings
Sillage
5.242 Ratings
Bottle
7.850 Ratings
Submitted by Kankuro, last update on 28.09.2023.

Reviews

4 in-depth fragrance descriptions
5
Sillage
6
Longevity
5
Scent
MaKr

9 Reviews
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MaKr
MaKr
Top Review 11  
Unsightly Chimera
As a citrus fan I make myself full of anticipation to the test, because these fragrances stand with me for freshness, energy and good mood.
Here, however, makes equal disappointment spread, because it is the unloved synthetic variant. Since I see before me always inedible Deko fruit from plastic.
Therefore, I'm really glad that this top note fades very quickly and releases the 2nd (and last) level: The triad patch-sandel-amber is definitely one of my favorites and should reconcile me with the fragrance again.
Unfortunately, also here no unclouded joy, this part is also "wafted" by an indefinable synthetic note that does not want to disappear.
Either the crystal musk mentioned by others, or synthetic patchouli.
Sandalwood I smell none.
On the homepage, the fragrance is described as citrus-oriental, actually a nice idea, whose implementation I do not like here: both parts are simply next to each other, not connected by anything, inappropriate, alien to each other.
If I want a citrus fragrance, then one that stays fresh, which I also like to re-spray.
With an oriental fragrance I do not want to have to endure an unloved top note first 1-2 hours.
Here I have neither, so Mulholland comes for me out of the question.
8 Comments
jtd

484 Reviews
jtd
jtd
Helpful Review 4  
cologne renovation
There is something quietly appealing about a line that is 'niche' not in order simply to appear indie or hip. There is a sense in the Mecheri line that the artistic director (Mecheri) and perfumer (Vasnier) wanted enough space to work with the ideas that interested them, whether this meant creating something previously unknown, or making a classic idea your own. It implies stable egos and hard work.

With Mulholland, Mecheri fulfills a goal that many have pursued: the alchemy of the long- lasting eau de cologne. Her initial wager in creating the Mulholland is to the eschew the 'natural.' To makes a durable cologne, Mecheri fabricates musky, metallic citrus notes and idealized woods. In the place of an eau de cologne's lightness there is a sense of agility, and where a cologne burns brightly but briefly, Mulholland instead has an inherent sparkle that doesn't burn off. If my description is confusing, the perfume is not. It just works.

Mulholland has a methodically artificial tone with beautiful counterbalances and interesting juxtapositions. And here is where we get to the perfect choice of name: Mulholland. I live in LA, in the Valley. Less than a mile from Mulholland Drive, in fact. Mulholland is the winding road at the top of the hill that separates the Hollywood/Beverly Hills/Bel Air/Brentwood from the San Fernando Valley. It has a heavy mid-century vibe and is surrounded by the mass-produced mid-century modernist houses that have a particular place in sunny southern Cali mythology. These houses along Mulholland are decked out in a Plastic Modern/Hollywood Regency style that make a nice fit to the modern, plastic mood of Mecheri's Mulholland. From the first sniff, Mulholland forgoes the desire to appear strictly botanical. Instead, it strives to be appealing and interesting to the nose. It succeeds.

from scenthurdle.com
0 Comments
7
Scent
Sherapop

1239 Reviews
Sherapop
Sherapop
1  
Somehow captures the Bond no 9 vibe...
This is going to sound very weird, but upon donning Keiko Mecheri MULHOLLAND, my very first reaction was, "Hmmm... smells like something by Bond no 9." I don't even know which perfume in the Bond no 9 line this was reminding me of--maybe a cross between ANDY WARHOL (the one with his picture on the front) and CONEY ISLAND? Very unclear. But what is interesting is that this perfume somehow captures the essence of the Bond no 9 line: it's flashy and in your face, but nonetheless well-made. MULHOLLAND smells at once niche and contrived.

The obligatory trendy notes are present, including patchouli, sandalwood, musk, and what to my nose is an incense-like scent (hence, my comparison to ANDY WARHOL). The citrus must be what reminded me of CONEY ISLAND.

I'm not sure what the name MULHOLLAND is supposed to connote. I lived in Los Angeles for a few years, and certainly I was not that thrilled with the plastic culture and superficiality, with a big emphasis on packaging and image rather than content. Maybe that's what MULHOLLAND is intended to capture? It smells good in a "let's go party at a yuppy wine bar" kind of way. As this perfume dries down, it begins to seem more artificial than whatever Bond no 9 creations I was reminded of in the opening.

In the end, I'd say that MULHOLLAND is a success, because it really stretches the boundaries of the Keiko Mecheri line in an artful way.
0 Comments
5
Bottle
5
Sillage
7.5
Longevity
8
Scent
Louce

6 Reviews
Louce
Louce
Helpful Review 1  
Artificial
Artificial ...
... is, for a start, the opposite of natural.
What is connected with this term - especially if it´s about perfume - is negative:
plastic, cheap, chemically.
But also, „artificial“ can be understood with a different connotation:
contemporary, urbane, cultivated.
„artificial“ can be artful.

And that exactly is, what Mulholland is.
A completely synthetical appearing fragrance.
It seems virtually paradox, that this works with citric notes promising naturalness and freshness. You might expect the hesperide scents bringing an idea of a refreshing breeze in a mediterran spring garden or on a summer beach, but Mulholland is a hyper-abstract major city fragrance. With a stylish and modern urban beat, it sends our fragrance habits, with e-drum soundtrack accompaniment, onto a cyber-acid-trip.

The Mulholland Drive (named after the engineer who made Los Angeles´ water supply possible) along the coast, in the 70s was a hippy route to LA which was a center of modern (synthetic) drugs.
David Lynch´s movie "Mulholland Drive" is some kind of an acid-trip too: The fantasy in the fantasy that slips away. Somewhere between dream and nightmare, the subject who fantasized originally is now object, not subject of the fantasy. Or something like that ... Lynch's movies are great, but you shouldn´t try to really understand them.
Whatever inspired the name of Keiko Mecheri´s Mulholland: The result is not a natural-like coastline air, but a thoroughly artificial and stylish perfume of tomorrow.
In the same time it is not cold or impersonal. A copious dose of musk brings tidy order and cleaness, but not for the price of clinical coldness.
Mulholland begins very citric-fresh, prancing and easy. Soon it comes to a more compact and solid middle note and then stays long in a mix of classic base-notes. This mix is very appealing: The base is almost „the essence of the base“, basics of the basics: Ambra, musk, patchouli and sandalwood blend to a smooth level and balance there the still characteristic hesperide scents.

The overall effect, as I said, is super-artificial and modern.
Mulholland is challenging, yet in the same time unobtrusive and delicate.
0 Comments

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