Diesel

Italy Italy

Often used fragrance notes

Parfumo knows 51 perfumes of this brand.
Perfumes of this brand have been rated 6.3 of 10 on average. 3090 perfume ratings have been submitted so far.

Interesting Facts

The "Diesel" fashion brand is one of the world's largest, most popular, and best-selling companies in the clothing industry. The brand originated from the jeans company "Moltex". Italian fashion designer Renzo Rosso acquired a large stake in "Moltex" in 1978 and a year later named the brand "Diesel" because it was a "globally known and strong term". Rosso simultaneously introduced his first independent denim collection, which initially consisted only of men's jeans.

Rosso was able to buy out the remaining owners of "Moltex" in 1985 since the company peaked. Four years later, the range expanded to include women's jeans, which gained utmost popularity.

Finally, Diesel became a global player thanks to the 1980s and 1990s: individuality, enthusiasm, and determination.

The success of "Diesel" is mainly based on the different shapes and cuts of the individual models. Among the most famous models are the "Saddle" (1988) and the "55DSL" (1994). The brand was also able to break new ground several times with sensational PR campaigns.

In 1996, Diesel opened its first stores in London, Rome, and New York, followed by the online business in 1997. Since then, the brand expanded significantly, and now sells not only denim jeans, but also eyewear, watches, fragrances, and children's toys in over 80 countries.
Research and text by ParfumoParfumo

Latest Reviews

ChicoRoch1ChicoRoch1 1 month ago
7.5
Diesel (Eau de Toilette) - Diesel

Diesel (Eau de Toilette) Unsung hero
Sometimes when you come across a fragrance that you've never heard of but you like the notes in it and the bottle is eye catching you dig deep into your blind buying guide and just pull the trigger. The best part is it's a vintage formulation from 27yrs...

SmellavisionSmellavision 5 months ago
5.0
Only The Brave High - Diesel

Only The Brave High I cannot believe that vanilla is not listed !
Really disappointed to see Carlos Benaim who's done classics for Ralph Lauren, Givenchy, Frederic Malle etc. as one of the noses behind this. But then again, it does have the bubble gum vibe found in i.e. Dunhill Icon,...

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