Jennifer Lopez

USA USA

Often used fragrance notes

Parfumo knows 32 perfumes of this brand.
Perfumes of this brand have been rated 6.9 of 10 on average. 1515 perfume ratings have been submitted so far.
Interesting Facts

It is part of a comprehensive PR strategy that celebrities also offer all kinds of products under their name - Jennifer Lopez's fragrance line is a concrete example of this, particularly in the US.

Sporty and functional fashion has been offered by "JLO" since 2001, along many more successful fragrances with the help of a dozen renowned perfumers a year after the brand's launching. Initially, only women's fragrances were offered by "JLO". The fragrance "Glow" (or "Glow by JLO"), which has a floral-fresh character, was her debut perfume that helped her dominate the industry in 2002, followed by "Still" (fresh-spicy) in 2003, and "Live" (tropical-sweet) in 2005.

The delicately and playfully designed bottles are also part of JLO's success story. Each bottle is designed according to the fragrance’s aroma.

Several fragrances and a skincare line later, the brand also introduced "Deseo for Men" - a fragrance for men in 2008. Until today, JLO is considered the queen of the scent industry, completely outselling other celebrities with a line of more than 30 fragrances from 2002 to 2021.

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