NIVEA
Germany Pronunciation
Perfumers & Creative Guidance
Perfumes launched per year
Often used fragrance notes
Parfumo knows 6 perfumes of this brand.
Perfumes of this brand have been rated 7.5 of 10 on average. 977 perfume ratings have been submitted so far.
Interesting Facts
There is hardly anyone on the planet who isn't familiar with the iconic blue with the white lettering "Nivea" brand; this considerably exceeded all the expectations of the company's founder.
The Hamburg pharmacist Paul Carl Beiersdorf founded his small body care company in 1882, initially producing only bandages and plasters for medical purposes. Just eight years later, he sold the company to fellow professional Oscar Troplowitz, and from 1911 the range expanded to include various skin creams. Due to the lack of retail stores, pharmacies, clinics, and drugstores were the main customers for the creams called "Nivea" ("white as snow"). While the Nivea cream was initially offered in a yellow can with rich decorations, it was given its current blue color in 1925.
After several attempts at sabotage and denunciation between 1933 and 1945, the label recovered and was absorbed into "Beiersdorf AG". Numerous other products followed, such as the "8x4" deodorant series, the "Labello" lip balm, or even the "Hansaplast" plaster, the "Coppertone" sunscreen, and the indispensable "Tesa film".
Over the decades, "Nivea" has become a globally represented brand that has developed into a global player through new developments, target group marketing, and strategic adjustments. In addition to the consistently high quality, the availability in supermarkets, drugstores, and boutiques are probably one of the main reasons for this. Moreover, after more than 100 years, "Nivea" has become a cherished tradition in many families. The three so-called "Nivea" stores in Berlin, Hamburg, and Zurich are also likely to have contributed to the brand's success.
The Hamburg pharmacist Paul Carl Beiersdorf founded his small body care company in 1882, initially producing only bandages and plasters for medical purposes. Just eight years later, he sold the company to fellow professional Oscar Troplowitz, and from 1911 the range expanded to include various skin creams. Due to the lack of retail stores, pharmacies, clinics, and drugstores were the main customers for the creams called "Nivea" ("white as snow"). While the Nivea cream was initially offered in a yellow can with rich decorations, it was given its current blue color in 1925.
After several attempts at sabotage and denunciation between 1933 and 1945, the label recovered and was absorbed into "Beiersdorf AG". Numerous other products followed, such as the "8x4" deodorant series, the "Labello" lip balm, or even the "Hansaplast" plaster, the "Coppertone" sunscreen, and the indispensable "Tesa film".
Over the decades, "Nivea" has become a globally represented brand that has developed into a global player through new developments, target group marketing, and strategic adjustments. In addition to the consistently high quality, the availability in supermarkets, drugstores, and boutiques are probably one of the main reasons for this. Moreover, after more than 100 years, "Nivea" has become a cherished tradition in many families. The three so-called "Nivea" stores in Berlin, Hamburg, and Zurich are also likely to have contributed to the brand's success.
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Latest Reviews
Ricco2024 2 months ago
Top Smells like sun, beach and swimming pool
Hey, never paid attention to Nivea's perfumes, but I've seen some videos on social media, and since I like the sunscreen scent so much I wanted to try it out.
And the fragrance smells 1 to 1 like the Nivea sun cream,
In...
Translated
Indigosaek 3 months ago
Summer, sun, sunshine
smells just like the original sun cream. very pleasant fragrance. Longevity is not that great, but that's okay for me. sprayed on your clothes or on your pillow it gives you the total memories of summer and beach vacation! if you are looking...
Translated