Shiseido / 資生堂
Perfumers & Creative Guidance
Perfumes launched per year
Often used fragrance notes
Perfumes of this brand have been rated 7.8 of 10 on average. 2360 perfume ratings have been submitted so far.
Shiseido launched its first line of cosmetics at the beginning of the 20th century; this was influenced by a change in Japanese culture at the time. Shiseido, therefore, began opening several retail stores in 1923 and distributed its fashion magazine from 1924. When the label passed from father to son Shinzo in 1927, the latter integrated his education and expertise into the business. Further expansion of the label then included an exclusive club for loyal customers (1937) and the IPO in Tokyo (1949). Shiseido has been present in Germany since 1980.
To appeal to all target customers, the company sells its cosmetics and skincare products in various price categories. Therefore, pharmaceutical products (med. skincare, anti-aging, etc.) and food products (collagen drinks, weight reduction, etc.) can complement both beauty and well-being programs.
The products of Shiseido are available in more than 70 countries with their stores and beauty salons. They can also be found in upscale cosmetic studios and perfumeries, in-house beauty lounges in select shopping centers, as well as wellness areas of some luxury hotels.
Rose, rose and more rose...
I am testing a sample of the parfum version. Intense, wet, dewy, fresh-from-the-bush rose. If it's white or another colour, I cannot really tell. If you love rose perfumes and especially rose soliflores, you will probably love this....
Tackling a sacred cow like this is no easy job, especially when it has a damage note in the top. But when it all settles down, Nombre Noir is a blackcurrant jasmin-rose with a biscuit base and woody-musk. I imagine that, originally, the rosy facet would...