Notorious 2023

Version from 2023
8.7 / 10 30 Ratings
A new perfume by Aaron Terence Hughes for women and men, released in 2023. The scent is fruity-sweet. Projection and longevity are above-average. The production was apparently discontinued.

Main accords

Fruity
Sweet
Creamy
Gourmand
Citrus

Fragrance Pyramid

Top Notes Top Notes
BergamotBergamot LemonLemon Mandarin orangeMandarin orange
Heart Notes Heart Notes
Ambrette seedAmbrette seed HeliotropinHeliotropin LeatherLeather Tonka beanTonka bean VanillaVanilla
Base Notes Base Notes
CedarCedar PatchouliPatchouli RumRum

Perfumer & Creative Guidance

Ratings
Scent
8.730 Ratings
Longevity
9.328 Ratings
Sillage
9.229 Ratings
Bottle
8.533 Ratings
Value for money
8.429 Ratings
Submitted by MarF, last update on 25.02.2024.

Reviews

2 in-depth fragrance descriptions
10
Pricing
10
Bottle
9
Sillage
7
Longevity
10
Scent
Mitchcraft

36 Reviews
Mitchcraft
Mitchcraft
5  
A darker masculine Erba Pura
Notorious opens with a boozy, sweet, fruity scent that is very reminiscent of Erba Pura , but instead of going with the white musk that those kind of fragrances have which keep it unisex, Notorious starts to go dark and leathery with a darker musky scent. For those who have tried Pax which is another fragrance compared to Erba Pura but also leans more masculine with a leather note in it also. If you were to intensify the leather in PAX and swap the white musk out for a darker musk and tone down the sweetness, you will get an idea as to what you get here from Notorious.

The fruits remind me of a sweet deep rich banana scent mixed with some other nice tropical fruits.

The rum is prominent in the opening but then after a few minutes takes a back seat, and while you know it’s there in the background, it’s not something you are going to be smelling the most. So the rum note while slightly noticeable, it is not creating a strong boozy scent like you may think it will be when you first look at the note profile.

For me the main players is the fruit on top, a dark musky kind of mid with the heliotrope, along with the dark, deep leathery base.

This is a very masculine fragrance and performance will be great for the cooler wintery months. You don’t need a lot of sprays from this.

I guess a way you could look at it is like this. If you are a fan of Erba Pura fragrances, then Notorious would suit the cooler, dark wintery months while Erba Pura is for your more summery sunny kind of seasons.

The sweetness feels like it is coming naturally from the fruity notes without some other note being added to push the sweetness further than it needs to be which allows you to enjoy the fruits on their own making them feel more natural.

This is a linear scent mostly. Sometimes the leather will push strong but there are not several stages that swap positions like a lot of other fragrances Aaron has created, but I am fine with that. Not every fragrance has to change every hour or so. If a fragrance smells good all throughout rather than one that may have stages you like a lot but are ruined by stages you don’t like, then a linear scent that smells fantastic all the way throughout works for me.

EDIT:
Ok so last night I made an edit stating I would do an update this morning due to there actually being quite a change in the dry down and was excited about it. The reason was I started to smell the vanilla come through along with the tonka bean and heliotropin as these notes can create an almond and vanilla effect and with some sweetness it reminded me a little of Parfums De Marly Pegasus Exclusif dry down,but just not quite as sweet, also Notorious was a little more powdery. I thought the leather may also help with replacing the oud in Pegasus Exclusif and help recreate that even more. Sadly this push in that direction was extremely short lived for me. I know that since ATH is not mass produced they’re creating new batches all the time and have seen people say in his instagram posts that they have had changes with time when ordering from Aaron. As in, with time the fragrance got better. They were alluding to the same effect that some Lattafa fragrances have, where they improve from the time they are first sprayed. Also the longevity is rated veryhighly here by other users. So it could be that my batch just needs a little more time because I only got about 8-9 hours max before this vanished all together. I just took a month break from wearing fragrances completely so I can promise you I have no issue with being nose blind. I only just finished the break and have worn only a few fragrances that I could smell well in to the following day. Pegasus Exclusif and Carlisle were 2 of them and they are strong! I will continue to test this and if I find any changes I will come back and update things. However my rating on longevity will relate to my experience I had yesterday.

I picked up a 10ml for testing but have many of Aaron’s 50ml bottles which are awesome. I will definitely pick up a 50ml when my 10ml runs out.

A nice addition to my ATH collection that I will definitely be using over the Christmas holidays.

Ratings

Scent 10/10 I love fruity fragrances.

Projection 9/10 it’s good but I have stronger.

Longevity is a 7 as it was just above average for me and just as it was getting to a very nice dry down.

Bottle 10ml gets an 8/10 and the 50ml are a 10/10.
0 Comments
5
Pricing
8
Bottle
10
Sillage
9
Longevity
8.5
Scent
GunterMcGunt

5 Reviews
GunterMcGunt
GunterMcGunt
3  
All the colors
I'm not typically someone who sees colors in fragrances, but ATH Notorious is absolutely one that brings forth a lot of colors when I smell it. Green, Yellow, Red. I've never smelled Neon, but I can totally imagine this being named Neon.

The opening is a sweet, ambroxan-powered fruity opening. Think pineapple, mango skin and ripe bananas. It's important to note that this is definitely sweet in the vein of sweetness in One Million Parfum or Invictus Legend - it's not a sugary sweetness, instead it's a base, designer-y sweetness amped up to 10 by the ambroxan, and not a sugary sweetness. Hopefully that makes sense.

Speaking of designer-y, if you're someone who is a hardcore niche fanatic, this may not do it for you. It disappointed me at first, tbh. It's a very "mass appealing" DNA, but don't confuse that for being generic. Does it have some similarities to designers? Yes, remember when I said "powered by ambroxan"?

So it's no surprise that this fragrance has gotten 100% positive comments and attention. My wife loves it. My friends (who arent fragheads but enjoy testing fragrances with me after our game nights) are crazy about this. The lowest score someone has given this is 8.5. The LOWEST. Literally had a buddy say it's an 11/10. People love this stuff and I can understand why - it's addicting. Even though it's not the kind of scent I usually go for (and thus put me off at first), I can't stop smelling myself when I spray it. Or smelling the bottle cap.

This thing is nuclear. I would say it's stronger than the pre-reformulated batches of Sauvage EDT - 1 spray fills the room and the sillage is insane. Literally I walk into my bedroom after spraying and go back to the living room - 3 hours later i can still smell it in my bedroom wtf.

I'm not great at writing reviews, I just wanted to share my thoughts and experiences since there were no others. This is a very high quality, mass pleasing scent. If it was a designer release, it could very possibly win fragrance of the year from those award shows. It would get mass hype and attention. If you dislike ambroxan, I think you'd have a hard time liking this. It's loud and colorful. It's an attention grabber. It's unique without being innovative if that makes sense. Prolly doesnt.

Scent 8/10 (i'm more into gourmands, iris, vanilla, warm fragrances)
Projection 9/10
Sillage 10/10 (literally cant imagine a stronger sillage)

Versatile, probably don't apply in direct sunlight but honestly even if you did you'd probably just get complimented by the guy walking his dog 2 blocks away
1 Comment

Statements

2 short views on the fragrance
Max7759Max7759 5 months ago
This is a powerfull mix of almond leather and masculinity...I like it. Stay on the skin after a shower...strong quality.
0 Comments
MitchcraftMitchcraft 5 months ago
10
Bottle
9
Sillage
7
Longevity
10
Scent
The best way I can describe this is something like Erba Pura but even better.
1 Comment

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