Alfred Sung

Canada Canada Seit 1972
The portfolio of the label "Alfred Sung" is impressively broad. The entrepreneur creates and sells women's and men's clothing lines, fashion accessories, a home collection, and... Read more
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Interesting Facts

The portfolio of the label "Alfred Sung" is impressively broad. The entrepreneur creates and sells women's and men's clothing lines, fashion accessories, a home collection, and numerous fine fragrances.

Sung was born in 1948 and grew up in Hong Kong. Because of his creative talent, Sung studied fashion design at Chambre Syndicale de la Couture Parisienne and then tried his first steps as a designer in New York. In 1972, Sung moved to Toronto, where he opened his first fashion boutique.

Alfred Sung entered into a partnership with Saul and Joseph Mimran in 1980 to form "Monaco Group Inc." to be the company distributing his collections. Due to the great demand for Sung's fashion in Canada, the label opened abroad in the US in 1981. Thus, "Alfred Sung" was able to simultaneously feature his prêt-à-porter fashion, bridal collections, and accessories (eyeglasses, sunglasses, watches, bridal jewelry, menswear, etc.) in Canada and the US.

After being declared King of the Canadian Fashion Industry in 1983, the designer launched his first fragrance "Sung by Alfred Sung" in 1986. Following a smashing success, other perfumes followed, such as "Shi Alfred Sung" (2001), "Alfred Sung Paradise" (2003), and also "Jewel Alfred Sung" (2005).

The label "Alfred Sung" expanded its range again to carry furs, luggage, leather goods, and a home collection.

If you are interested in exploring the brand's offerings, we recommend the relevant online stores (Saks Fifth Avenue, Macy's, Nordstrom, Bergdorf Goodman).
Research and text by ParfumoParfumo