Master hairdresser and styling consultant Andreas Reichenberg runs a renowned hair and beauty salon in Düsseldorf's luxury shopping mile, Königsallee. His career began when, shortly after starting his hairdressing training in 1986, he was discovered as a new face by a model scout in a Paris café. In addition to his modeling career in New York, Reichenberg continued to pursue his profession as a hairdresser, serving his regular clients in Düsseldorf. In 1996, the then 26-year-old master hairdresser opened his first German concept store based on the New York model. A few years ago, he finally opened his store "Studio Reichenberg" in Düsseldorf's Königsallee. In addition to his own hair and beauty products, Reichenberg launched his own fragrance creation in 2008. A key concept of the fragrance "Andreas Reichenberg - Das Parfum" is said to be that it develops differently on male skin than on female skin. Reichenberg deliberately wanted to launch a product that was not suitable for the masses.