"So smell the..." says Richie and holds out his arm
So I'm a good little sniffle sniffle
"I know him... Tuscany."
Admittedly, the bottle stood next to him on the sideboard
"Hammer," right? How they did it, half of Tuscany
to get in there. I smell the red tiles, like they're in the
Sunshine murmuring... the dust from Sienna at the horse races,
if some stupid designer scent would get lost..
...never work out. What sagste?"
"Yeah, well...some southern-spicy sunshine kind of thing..."
At that moment I first hear a strong scrubbing, followed by
and a lady from maybe two weeks ago
fifty sticks his head in the room.
Red plaid bandana, jeans, butt in mouth.
"Degrees ma abaschen, Junge..." and already grazes the fag
on Richie's stolen Pernod ashtray from Trocadero
"When I'm through, I'll tell you something about your
Perfume there...", she adds. And there goes the scrubbing
in the next room further.
"Geez," says Richie
"Why? Who's that? What's she doing here"?
"Gee, I thought I knew My aunt. Only makes a little bit
clean. And in the evening we have her famous potato salad..."
"You old macho. Can't you do it yourself? Do you need an aunt for?"
"I'll fix your golf for you. In itself, it's hard to do.
By the way, he easily has a hundred or more perfumes at home.
Lots of men's fragrances underneath. And he likes to hear himself talk.
Just you wait..."
And he was right. Namely, shortly afterwards, it's in the doorway
supported by a scrubbing brush, and goes like this:
"Well, boys, you're talking a lot of nonsense..."
I was going to say, "Why you?" but I was wrong
i don't know if you're married or not
"But, Auntie, I was only..." Richie interjects meekly
"Now listen to me... Well - after red bricks in the sun, there can
i can't even smell anything. Not even Palio. Or horses..."
"But it's called..."
"Hush! The name is of course only for the imagination. Stuff to
Associate. Because our brain needs some kind of trigger to make the
Classify fragrance. Works well. I have it at home myself, by the way.
In the old version, which is even more powerful, although he is quite good
was reformulated. Is a well done and almost unique
A blend of freshness, spice and dry, only hinted at bittersweetness. Rustic and charming in one. Paired with a hint of cosiness
in the form of clove and cinnamon seasoning. In the base come soft moss,
a fine leather touch and delicately hinted sweetness in addition. All perfectly blended. But the basic idea is... are you still listening to me?"
"...to use everything a little more eccentrically - fresh, citric notes
with aniseed, the spicy part with hearty spices like
Caraway and tarragon, but also with cuddly ones like clove and cinnamon
the principle is actually simple, just cleverly made -
Freshness and spice."
Richie looks really thoughtful now.
"So it's like sporks," he boldly charged
"Maybe better sausages, right?" I dare say cautiously
But this is not discussed at all.
"And "Tuscany" or "Etruscan" for a name," she goes on unswervingly,
"they only give the brain the framework for the necessary associative
Shortcut. Tuscany, sun, south, maybe even
Renaissance. Something like "D12b" wouldn't quite do it..."
"But what's wrong with a name like Number Five? That's where it's headed
"...Richie's even braver now
"Bullshit! That's Chanel No.5. The word "Chanel" loads the scent
the scent is practically Chanel. And from that you can create niches-
learn something younger with your designer bashing..."
"With respect, I'm not really such a..." I dare say
But simply be ignored.
"A lot, if not most, of really great perfumes are made of
the linking and charging of a haute couture house, so
a designer image, created with a fragrance...", she lectured cheerfully
go on. "From Alaia to Balmain, Chanel, Dior, Givenchy, Hèrmes,
Jil Sander, Lacroix to Valentino or Schiaparelli, to name but a few
name. And by the way, of course, something like Comme des Garcons,
that you call "niche," a classic designer brand. Rei Kawakubo
with her mixture of art, haute couture and streetwear is a
Picture book designer.
"But designer fragrances have names," Richie bravely interjects
"Sure, they often have name extensions, but they only serve as
Fantasy food. Offer the imagination even more
...fabric. Like Balmain Ebène, whom you so rightly admire.
Or all the others, whether "Paris" or "Poison" or "Boy" and like
they're all named. This is the only way to develop more products.
But the actual image, the myth, the stuff of dreams,
that comes from the designer's name..."
"What about Guerlain?" Richie dares to ask
"Don't worry, I'll be there. Of course there are the pure
Scented houses. Guerlain, Caron, Lauder, for example. They must be
charge their perfumes differently, even with names. Where
of course with some of the house names themselves already to the image
has become. Especially when they are so wonderful and really
earth-shattering perfumes like the three I mentioned."
"Makes sense..." Richie says softly, looking as if he already has
thinking about the potato salad
"...and your beloved niche fragrances are usually nothing more than just
very small scented houses. Or better said - which with whole
poor distribution. You just can't find them anywhere. Exactly that means
Niche. Has nothing to do with quality. Rather with few possibilities
Often also with little know how. "Man you smell so great
"bad distribution" could be said of many a salesman
Because there's not much more."
"But Auntie, aren't you exaggerating a bit?"
"Sure, kid, but let me have some fun too. Some do
just the rare thing about..."
"But there are such great niche fragrances!" Richie sounds almost outraged now
Kind of a light weepy thing.
"I know you do, kid. Even some exceptionally good ones
But also a lot of pseudo stuff, which only works because it is so expensive
is. Sounds paradoxical, but it is. Unfortunately, enough people fall for it all the time."
"Of course not. Never. "But maybe I've at least got you now
the stupid word "niche" is a little bit denatured... And here comes >br />
take her into the kitchen and help me make potato salad. You can do that
you'll learn something too!"
And trudging resolutely out of the room.
"Tell me - how can she talk to us like that?" I whisper to Richie
before we follow her into the kitchen
"She can do it - she's just a fictional character, just like us..."
"You're right, of course..."
The potato salad was really very good, by the way. Basically rhenish
in the base, with bacon and cucumber, but additionally with
Pieces of pineapple and finely grated Gruyère cheese.
Real niche quality!