04/13/2021
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What I don't know makes ice & hot
I often inwardly make fun of bloated marketing, as I often find that you could let the product speak for itself without the silly and transparent fuss of sex sells and the like. But of course at the same time I know that good marketing really does influence awareness and sales figures to a great extent, otherwise it wouldn't be worth hiring top models, running huge campaigns and having psychologists working in the background. I make fun of design less often, elegant shapes, fascinating haptics and much in the direction of pop art make my heart beat faster.
Why this entry into a review of a fragrance?
Because of the flacon. it does not appeal to me at all.
In the complete absence of marketing on the German market, the pictured bottle arouses expectations in me, which the fragrance then in no way fulfills. But not as you might think now.
I got Hayati in an exchange package as a filling. And as it is with exchange packages sometimes so, were the two fragrances, because of which I had exchanged the package, unfortunately flops, but the contents of this tube with the unknown Hayati, of which I had expected nothing at all because of the flacon, was surprisingly so fascinating, that the package was worth it just for that:
In the opening a really friendly tangy fruit mixture of fresh mango, pineapple and cherries, thereby a little, artificial, but still attractive strawberry aroma, Hayati starts easily and at the same time enormously intense. Fortunately, it lacks the fermented and also plasticy quality I so often lament, which so many of the scents with intense fruity notes unfortunately bring to my nose, but nothing stings here either and even the usual charge of maltol and/or musk is absent. So, yes exactly so, a fruit fragrance can also please me finally once one hundred percent!
After the first impression, the top note is underpinned by a very light and mild sweetness. This gives the slightly tart of the pineapple and the mango together with the sweetness of the fragrance a balanced warmth, which remains light.
At the beginning of the heart note, the tart factor still increases a little to combine in the course with the softer harbingers of the base ever better, until a delicious impression of ice & hot.
This remains through the whole base until Hayati has dissipated after about 10 to 11 hours.
I am left wondering. Judging by the bottle, I would have expected a fragrance with lots of spices, lots of musk, rose, jasmine, artificial wood and/or oud. The usual marketing has taught me to expect roughly this scent in a bottle of this design. It would not have occurred to me to test this fragrance specifically because of this. With musk and oud I have regularly problems, with jasmine often, with some spices also, artificial wood I can only in minimal quantities off - only rose I usually like, but rose is found frequently, so frequently that I no longer look for rose fragrances.
So here I have become a marketing victim of a special kind. I probably shouldn't make fun of marketing so often anymore.
And in the end, Hayati has another real surprise ready: When after emptying the filling my here ersoukter restflakon arrives, it turns out that it is not like the flacons of Compagnia delle Indie, those of Tesri d'Oriente or even the Montales of metal, but of very heavy, noble-looking glass! The feel is thereby unexpectedly beautiful.
P.S.: Only after I went in search of more information, I learned the beautiful and fitting story that tells how this fragrance is meant to relive the perfumer's childhood in olfactive.
This has succeeded!
Why this entry into a review of a fragrance?
Because of the flacon. it does not appeal to me at all.
In the complete absence of marketing on the German market, the pictured bottle arouses expectations in me, which the fragrance then in no way fulfills. But not as you might think now.
I got Hayati in an exchange package as a filling. And as it is with exchange packages sometimes so, were the two fragrances, because of which I had exchanged the package, unfortunately flops, but the contents of this tube with the unknown Hayati, of which I had expected nothing at all because of the flacon, was surprisingly so fascinating, that the package was worth it just for that:
In the opening a really friendly tangy fruit mixture of fresh mango, pineapple and cherries, thereby a little, artificial, but still attractive strawberry aroma, Hayati starts easily and at the same time enormously intense. Fortunately, it lacks the fermented and also plasticy quality I so often lament, which so many of the scents with intense fruity notes unfortunately bring to my nose, but nothing stings here either and even the usual charge of maltol and/or musk is absent. So, yes exactly so, a fruit fragrance can also please me finally once one hundred percent!
After the first impression, the top note is underpinned by a very light and mild sweetness. This gives the slightly tart of the pineapple and the mango together with the sweetness of the fragrance a balanced warmth, which remains light.
At the beginning of the heart note, the tart factor still increases a little to combine in the course with the softer harbingers of the base ever better, until a delicious impression of ice & hot.
This remains through the whole base until Hayati has dissipated after about 10 to 11 hours.
I am left wondering. Judging by the bottle, I would have expected a fragrance with lots of spices, lots of musk, rose, jasmine, artificial wood and/or oud. The usual marketing has taught me to expect roughly this scent in a bottle of this design. It would not have occurred to me to test this fragrance specifically because of this. With musk and oud I have regularly problems, with jasmine often, with some spices also, artificial wood I can only in minimal quantities off - only rose I usually like, but rose is found frequently, so frequently that I no longer look for rose fragrances.
So here I have become a marketing victim of a special kind. I probably shouldn't make fun of marketing so often anymore.
And in the end, Hayati has another real surprise ready: When after emptying the filling my here ersoukter restflakon arrives, it turns out that it is not like the flacons of Compagnia delle Indie, those of Tesri d'Oriente or even the Montales of metal, but of very heavy, noble-looking glass! The feel is thereby unexpectedly beautiful.
P.S.: Only after I went in search of more information, I learned the beautiful and fitting story that tells how this fragrance is meant to relive the perfumer's childhood in olfactive.
This has succeeded!
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