Bath & Body Works

USA USA Seit 1990 Pronunciation
For fans of "Bath & Body Works", the brand's scented beauty products create the perfect feel-good ambiance in their homes and draw their noses right in. In the 1980s, some of... Read more
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Interesting Facts

For fans of "Bath & Body Works", the brand's scented beauty products create the perfect feel-good ambiance in their homes and draw their noses right in.

In the 1980s, some of the fragrances from the American fashion label "Limited Brands" were in such demand that the company wanted to market them as an independent brand - which led to the launching of "Bath & Body Works" in 1990. From Boston, the brand began its expansion through the USA. In the first 20 years of its existence, the subsidiary opened more than 1,500 stores throughout the US, Canada, and the Middle East. The long-lasting popularity of the "Bath & Body Works" range led the parent company "Limited Brands" to rename itself "Bath & Body Works, Inc." in 2021.

The label's range includes everything a cozy home should feature: from stimulating fragrances to high-quality skin and body care products. In addition to three-wick scented candles, the label's main products include body lotions, deodorant sprays, soaps, skin scrubs, fragrance diffusers, lip, and eye care, and disinfectants.

In addition to the fragrances and flavors, it is the packaging and flacons that make "Bath & Body Works'' ("BBW") so popular, with a new design launched for almost every product. The colors, patterns, and fonts make every piece from "BBW'' the ultimate collector's item.
Research and text by ParfumoParfumo