Fashion Avenue

(2003)
Fashion Avenue by Bond No. 9
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7.2 / 10     23 RatingsRatingsRatings
Fashion Avenue is a perfume by Bond No. 9 for women and was released in 2003. The scent is flowery-green. It is still in production.

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Perfumer

Robertet

Fragrance Notes

Top Notes Top NotesGreen notes, Citric notes
Heart Notes Heart NotesMimosa, Ylang-ylang
Base Notes Base NotesMusk, Sandalwood, Black currant

Ratings

Scent

7.2 (23 Ratings)

Longevity

7.9 (19 Ratings)

Sillage

5.9 (14 Ratings)

Bottle

7.5 (22 Ratings)
Submitted by DonVanVliet, last update on 01.10.2016
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Reviews

Bottle 7.5/10
Sillage 7.5/10
Longevity 7.5/10
Scent 8.0/10
Helpful Review    4 Awards
Scrumptious, Resiny Mimosa
I'm on a mimosa roll, so why not take this opportunity to explain why I love Bond no 9 FASHION AVENUE? First off, it's not a mimosa soliflore: it is a fully composed and complex perfume. I've seen some dismissive reviews of this creation by wearers who seem to have been expecting some sort of Demeteresque facsimile of mimosa flower. If that's what you're looking for, then FASHION AVENUE probably isn't your best choice. It has as much linden as it does mimosa, in addition to several other notes, including a clean musky base which gives this composition excellent longevity (one of my pet peeves for niche perfumes, above all...).

FASHION AVENUE gleams, as it should in order to reflect its name. It manages somehow to convey a sense of bling while still being pleasing to me. Think of all of those models wearing piles of Chanel belts and chains. That to me is the essence of this perfume. In fact, that whole image fits much better with Bond no 9, the house of bling, than it does with the perfumes of Chanel.

Bond no 9 is an American perfume house, the first blasphemy. It is run by a French woman expatriated from France, blasphemy number two. It offers expensive perfumes in elaborate, eye-popping packaging, blasphemy number three, and a big "no-no" to all of the "I smell perfume in a cultural vacuum and sensory deprivation tank" types. Some of the compositions smell like designer perfumes, which people love to complain about, but it makes a lot of business sense, really. Hello? People LIKE and want to wear those kinds of perfumes, so Bond no 9 is trying to put out "something for everyone". The whole Baudrillardian package is so beautiful to me in its absurd excesses, that the only emotion I can muster up is affection for the people who thought this whole colossus up! For heaven's sake: the boxes have a Spirograph design on the cover! The bottles are shaped like stars! They sell perfume in huge 17,000 Swarovski crystal-encrusted amphoras! Bond no 9 is a big fat metaphor for the Mall of America, people. Lighten up and see the humor and boundless joy in all of this!!!!!

Back to FASHION AVENUE. Ultimately, I love this perfume because it smells sooooooo very fine. It's fresh and gleamy and golden, like mimosa dipped in gold dust. Or pyrite--as you like.
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