So, finally I was able to try this expensive, sought-after (and discontinued?) “gem”. I’m usually quite a fan of tailors/bespoke brands fragrances, they often seem to put some more budget and care in their products, and seem able to infuse them with some true sense of class and discreet elegance contrary to many other designers - not to mention niche. To this extent, Brioni is not an exception and would be surely worthy a normal high-end designer price. Is it worthy *that* price I see on eBay and online shops now? Absolutely no. Not at all. It’s as much nice as far from being particularly memorable from any extent. It is basically a really decent, refined masculine citrus-woody fragrance with some smoke, cedar, lavender, some balsamic and crisp herbs and spices – shortly, a really classic citrus-green cologne with a classy Mediterranean vibe and a subtle woody-soapy bone-structure. A competent, classic “sunny” scent with some smoky wood and an above-average refined presentation. But still, really nothing more that a good designer, something dozens of other fragrances are as well – either designers, or niche’s “designer in disguise”. From some Hermès, to some Dior (Eau Sauvage line in particular) to some recent Guerlain (Coriolan meets Homme L’Eau Boisée), to Boellis, with a sprinkle of Kenzo too - bearing in mind you can almost get one for each, at the total price of a single Brioni Eau de Toilette. Unremarkably solid, with insane price tag.