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Interesting Facts

In the fragrance world, the Swedish luxury brand "Byredo" occupies a special position because its perfumes have no unique selling proposition. Instead, the brand focuses solely on a delicate translation of emotions into lavish products and experiences.

“Byredo" was only founded in 2006 by Ben Gorham (a Swede from an Indian mother and Canadian father), which makes his brand all the more remarkable due to his outstanding personal style and connection to the art world.

Through this constellation, Ben Gorham dove in the world of renowned fragrances, flavors and essences in his early childhood. However, the native Swede first graduated from art school before deciding to enter the stunning world of fragrances. Through this background, the company quickly became a style icon in the lifestyle and fashion world. Today, "Byredo" is a permanent feature in international fashion magazines such as Elle, Vogue, Vanity Fair or Fantastic Man.

The scents and fragrances that "Byredo" sells are luxurious lifestyle products that are subdivided into categories such as season, gender, occasion or skin type, but "Byredo" always emphasizes on the fact that all fragrance nuances can be combined with each other.

The largest product group in fragrances are perfumes, deodorants and creams. Due to the influence of traditional skin care on the products, "Byredo" designs these products for different areas such as skin, hands, face and eyes.

Another characteristic of "Byredo" is the eye for product niches, which are then closed with original ideas. For example, the product range includes specially created razors, manicure sets or key bags made of high-quality leather. Even a collection of noble handbags and purses, all of which exude their own fragrance, are part of the "Byredo" range.
Research and text by ParfumoParfumo