The cylindrical bottle with a black hat lid and sans serif Byredo lettering - founded by Ben Gorham, a Swede with Indian and Canadian roots - can confidently be described as a model boy of Scandinavian aesthetics.
Clear yet memorable lines, conscious reduction and elegant understatement.
The so-called Skandi-Chic has found a permanent place in German living rooms, mainly thanks to the Swedish furniture giant; Connox and Maison du Monde provide (well-off, often young) city dwellers with design classics and new creations such as the Kubus 4 candlestick, spherical carpets by Hay and the Flos IC opal glass moon lamp. The colour palette is mostly limited to pastel shades. Pearl grey, rosé and sage green are combined with silver, white and copper.
If one follows this visual trail, one expects - without knowing the pyramid - a rather distant, smooth rose scent at Rose of No Man's Land, the olfactory counterpart to casually cut coats of COS and cool Ikebana accuratses in white Lyngby vases.
But Scandinavian also works differently!
Rose of No Man's Land is warmer, shimmering, more sweet, the fruity-juicy raspberry shining and almost opulently lulling, as if the lips of the otherwise so pale made-up faces shone in noble magenta, as if there were the hint of a smile amidst minimalist monochrome austerity.
In front of my inner eye a multileaved Damascus rose blossoms, wonderfully full, rich, natural and free of watery acid accents.
A paper-dried, woody note (papyrus?) contrasts with the berry-red youthful freshness and lends it something mature and fragile, robes the rose in broken colours. In the background, a white-golden, gently crackling warmth, intimate as the proximity of gently trembling, sun-warm skin, earthepsy in the background.
Rose of No Man's Land is drawn with a linear style, nothing seems overloaded and saturated, nothing is out of place, nothing is missing.
This symbiosis of straightforward precision and rosy vitality reminds me of the young Scandinavian women who like to wear classic white shirts with horror vacui-flowered skirts or asymmetrically striped flounce blouses with black Marlene trousers and fix their silky hair loosely with playful clips. An extravagant pattern mix is combined with naturalness and clear elements.
Byredo provides here a particularly beautiful - and in my opinion special - interpretation of the rose, which rose lovers should definitely dedicate themselves to.