Translated Show originalShow translation
The quiet revolution
Oh, yeah, the '90s. As a child of the time when I made some of the most important experiences of my life, finally graduated from high school and just started studying, this decade has shaped me immensely. A few years ago I read an article that described the 90s as the first decade that started to imitate things from other eras. At the same time, he praised the 90s as the last decade that really produced its own great achievements - let's think of mobile phones, the internet, to name just two of them.
Changes also took place in the social sphere, especially in lifestyle and culture, and quickly determined everyday life in the 90s, certain window dressings and advertising campaigns. With the recoding of gender roles and lean models, a different understanding of roles suddenly came to the fore: Heroin chic was born, as expressed by models like Kate Moss. Gender boundaries were given a diffuse blur, words like androgyny and metrosexuality became the focus of attention, and culture broke existing taboos with new depictions of celebrated bisexuality - and thus boundaries.
During this time CK One fell. Unisex, now a word as established as uni-colour, was then as fresh as this fragrance when first sprayed on. Yes, Calvin Klein was the first to bring the new definition of gender to flacons. So it is entirely appropriate to celebrate it as an olfactory revolution.
It was not a loud revolution, that is the concept. What seems weak today and no longer pulls anybody away from their seats, moved things quite a bit back then. And even if the sillage and durability are unfortunately rather moderate, the idea behind it was more than a fleeting fluid. CK One is pure zeitgeist. You can't blame it for its edgelessness without seeing it in the context of the time it was created. It was there precisely to throw edges overboard and to reconcile the new role identity under which both sexes could see themselves.
He did it in an impressively cool way, because it was so incomprehensibly wearable at the time. And precisely because it was so edgelessly wearable, it helped establish something that had just been created. It is therefore wrong to see this fragrance through the glasses of our time alone.
Everything else, of course, is a matter of individual taste, if you don't like the general scent character, you don't like it. Period. I like it, I find it pleasant and fresh, it is for me a very harmoniously beautiful, round scent. It is a fragrance that is easy to wear at any time, especially and primarily a pleasant summer scent. It arouses all kinds of memories. Unfortunately I lack durability and endurance, so I don't really let it consciously wander on my skin. But I would wear it and could do it at any time. It is a classic, a reminder of the spirit of the times and - associated with it - of a revolution. And not every revolution has to be loud, not every head has to roll for it.