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Notes02/06/2017
L'ENVOL
It is possible to notice that from the bottle to the advertisement the jewerly brand Cartier spared no cost in what seems to be its new pillar within the male universe of fragrances - L'Envol de Cartier. It is rare to see a brand investing in this way for a public other than the female, but perhaps for the way the perfume seems to position the brand is targeting the users of the great sales success of its competitor Hermès. But the main difference is that while Terre d'Hermes was constructed as an iteration of the Declaration with a very clear woody mineral direction, L'envol is ambivalent from the target audience to the perfume itself.
The mental image that came to me as I reflected on L'Envol was that of an optical illusion figure that has several figures hidden within it, waiting to be revealed according to the perception of each one. L'Envol is both a fragrance of transparent honey and a perfume of sweet and iris or a violet scent with a light touch of leather a la Fahrenheit. Everything is within its aroma and it is curious how you can perceive each of these facets every time you apply L'Envol on the skin. They lead to a base that is also multifaceted and although harmonic is ambivalent in its nuances. Sometimes the mineral materials dominate and seem to produce a similar base between the Terre d'Hermes and the Marc Jacobs Bang. Other times, there is a slightly musky and foul musky that produces a ghostly touch of oud. Or was it perhaps a well-built use of Gaiac wood?
L'Envol just seems to want to be inconclusive, familiar enough that it is easy for its nuances to be grasped but distinct and complex enough to stand by itself. Its ambivalence certainly makes me think of perfume that has great potential to please the female audience and be a shared creation. It is a fragrance that at the very least requires a little more time to appreciate the beauty of its identity - which is both positive and negative points, depending on the expectations of each one to it.
The mental image that came to me as I reflected on L'Envol was that of an optical illusion figure that has several figures hidden within it, waiting to be revealed according to the perception of each one. L'Envol is both a fragrance of transparent honey and a perfume of sweet and iris or a violet scent with a light touch of leather a la Fahrenheit. Everything is within its aroma and it is curious how you can perceive each of these facets every time you apply L'Envol on the skin. They lead to a base that is also multifaceted and although harmonic is ambivalent in its nuances. Sometimes the mineral materials dominate and seem to produce a similar base between the Terre d'Hermes and the Marc Jacobs Bang. Other times, there is a slightly musky and foul musky that produces a ghostly touch of oud. Or was it perhaps a well-built use of Gaiac wood?
L'Envol just seems to want to be inconclusive, familiar enough that it is easy for its nuances to be grasped but distinct and complex enough to stand by itself. Its ambivalence certainly makes me think of perfume that has great potential to please the female audience and be a shared creation. It is a fragrance that at the very least requires a little more time to appreciate the beauty of its identity - which is both positive and negative points, depending on the expectations of each one to it.
