I have to say, I found the marketing of Creed extremely exciting as far as Aventus Cologne was concerned. First the meeting in Berlin, with very well established influencers like Alex Costa, Jeremy Fragrance and Ari Petrou, known as UK,s biggest Hypebeast and many more.
For those who can't do much with the term hypebeast, by definition a hypebeast is someone who collects extremely expensive and up-to-date (designer) garments, shoes and accessories with the purpose of impressing others. If you like, the Itboys and Itgirls of the digital age, who are very interested in brand clothing and its prestige. But meanwhile it is not possible to generalize this because of all the subcultures, well.
Then there was the launch event about the cooperation with Highsnobiety, the largest breatwear blog founded in Berlin, which has grown into the GQ of cosmopolitans and alternative scenes, and an event in New York, where the remaining fragrance youtubers were grazed. And a few days later Aventus Cologne was already pre-ordered.
It is easy to see through that Creed is trying to establish itself more and more in the Mainteam market with Aventus Cologne and the upcoming creations. And the tactics, not stupid, no, even brilliant. Create a perfume that is mainstream, but not too mainstream. And then this niche? After all, if one lights up, it's a scene that's willing to spend 3000€ or more on shoes just to "flex", which means "let your muscles play" Then why not do all this to smell good? Of course, thanks to Jeremy Fragrance, most of these people are no longer completely unfamiliar with the Creed brand, although most of them still tend towards the Tom Ford fragrances or Bois Dárgent from Christian Dior.
What surprises me is that the Creed risks the leap from classic, traditional to new, young, untouched, modern, urban. But this is where they've secured themselves! What, are you wondering? By calling it Aventus and making it a unisex perfume. For him. For her. For all. In other words, the CK One for the upper class of buyers.
In any case, I am curious to see how the Creed brand will perform in the coming years. After all, I actually hear the main students in the back of the bus talking about how horny Creed is. And not a day goes by without a comment on Parfumo about Aventus a lá "...like my predecessors, I won't go into the description of the fragrance in more detail now..." and "...I can't say anything more about the batches now..." (of course, because you've only known about the perfume since the last Jeremy Fragrance Top10 video you saw a few weeks ago).
Well, how is Aventus Cologne? I have to say... it's even better than I expected. The first thing you smell is an extremely nice fruity top note, which fades away after about 20 seconds and then reminds you of Aventus, but only in very clean. I think Clean's very good at it. Where Aventus was very striking, Aventus Cologne comes along extremely smoothly with the typical citric signature of Creed. But the whole thing changes after about an hour. There it works and/or reminds extremely of Allure Homme sport. Really, you think you've got allure homme sports on it, but bullshit, I compared the complete allure homme series side by side with Aventus Cologne. They don't even smell nearly similar when you compare them, but you just get 1 to 1 of the same vibe. Once you have this picture in your head, you can no longer enjoy Aventus Cologne so easily. In my opinion Aventus Cologne smells a lot better and has a more beautiful fragrance, but it simply performs a lot weaker.
I had the fun to ask all the ladies about my new achievement on a very hot nine hour working day in the gym and actually the 8 on a scale from 1 to 10 was mentioned most often. Nice feedback, and, as mentioned above, a very nice fragrance that drifts into the woody at the end, but is also only well perceptible for about 6 hours. On a cool day, it feels like one or two hours more to get out. Nevertheless the durability and the silage do not make me really satisfied.
I'll put it this way, it's the typical Iphone / Samsung story. Who wants more prestige goes here with Creed, who wants more performance goes with Chanel, in my opinion both are excellent scents.
Without going into Creed's pricing policy here now: Afterwards I would not exceed a budget of 190€ for Aventus Cologne. Who has the patience, I think will find him for this price next year at the same time in some Douglas Fialen.