With the early 50's and a long-standing madness of fragrance, one can look back on a respectable olfactory window of time and memory. The days I ordered over the bay one of my absolute favorites of the late 80's, early 90's: Zino. The fragrance was unique at the time and certainly one of the best ever from Davidoff. Spicy- woody with a creamy, vanilla elegance that was unique. Durability and Sillage exorbitant, you had to dose it carefully, otherwise it became crowdunpleasant. I bathed in the scent at the time. Other favourites with corresponding consumption were Daniel Hechters Caractere and Jil Sander Man. The latter I bought recently for horror money unfortunately tilted, while you can still buy the Caractere in the old glory. The name is program.
But when I hung up the Zino, I was almost scared. My ancient olfactory memory reported: false bottle, fool. I looked it up, nope, it says Zino.
If you know the old smell, you notice immediately that the start is completely different. Formerly from zero to one hundred, instant volume, top dog. Now it looks almost aquatic, thin, shifted, the components are probably the same, fresh bergamot and I smell strongly lavender. But the old Zino feeling stays away. The flower bouquet doesn't really reach me either, the later wood vanilla base is conciliatory.
However, the irritation remains. Paradoxically, the whole thing is even better than many others on the market, but it makes it all the clearer to me what a giant Zino was at the time.
It is certainly howling to the moon when lamenting that hammer scents have been discontinued and you have to struggle for the remainder, degrading. But I personally can deal with it better than with a reformulated shadow of myself. The list of such candidates is long ( YSL la Nuit, Trussardi Uomo, Fahrenheit, Azzaro Homme etc. etc. .....
The underlying strategy is not accessible to me. Production costs? Not really, please!! It would be so easy to stay in the market with constant quality and when the life cycle has reached the end, to release a completely new fragrance with a new name. Would be a pity for the old, but at least consistent! But this irritating fledderei has fraudulent traits.
PS: before there are any questions about the rating, the old Zino would get a smooth 10.