I like his "cleanliness."
The fragrance is indeed clean and fresh, without the pungent after-smell of some similar perfumes. Unfortunately all Demeter fragrances developed a rancid smell, otherwise I would have bought it as the only one (of all 15 ordered). I like "Pure Soap" the second best of all Demter fragrances I know! It flies fast, but it doesn't bother me at all