Now that Dolce & Gabbana LIGHT BLUE has been exalted by The Curator as a masterpiece of olfactory art, I decided that I'd better give it another sniff. I have never owned a bottle, but apparently this fragrance is wildly popular, and its popularity is bound to surge once again, allowing it to rise like a marketing phoenix as a result of the current exhibition--coinciding, I might add, with high holiday shopping season--at the Museum of Arts and Design. Talk about an ingenious marketing scheme... Bravo to the masterminds at P&G!
I've seen several reviewers compare this composition to Bond no 9 SCENT OF PEACE, and I must say that in the opening seconds there is a definite overlap. However, once the bright and shiny SSRI opening has subsided, LIGHT BLUE--at least in its current formulation--dives immediately into a now tired iso-E-super plus ambroxan drydown in near ubiquity among men's colognes. So it is no longer original, if it once was. Was the trend begun by LIGHT BLUE? Or was LIGHT BLUE reformulated to conform with the trend? Qui peut savoir?
In the end, if this is what LIGHT BLUE once was, then I don't believe that I missed out on a great fragrance. If this is only what LIGHT BLUE has become, then I must say that it is misleading to vaunt this current version as a masterpiece of anything but marketing.