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Game of Dethrones
Honestly, that's the name of the famous TV series "Game of Thrones". I mean, every felt 2nd episode someone is pushed from the throne if not decapitated...
The situation is similar in the perfume industry, where products can no longer be heroes for so long. You have to build up a following very fast, and hardly are a few "Flanker" through, - already the next "newest", "best" smell comes.
It's almost cynical how Dolce & Gabbana are now crowning this blue... So whoever wants to be king should go for this one? Hm.
It would be nice, of course, but after: D&G By Man, the consistently solid "Light Blue pour Homme" series, and then "The One", the ideal successor to By Man, a truly exceptional perfume, is not such an easy task.
The flankers of The One showed that neither "Gentleman" nor "The One Grey" could replace his father. More like "For fans".
And now this... and again in hue like the last two attempts when Gentleman was in that subdued blue, and The Grey One... well, grey :D, then K is exactly in between.
And that also points to the orientation, it's something fresh and woody, with a bit of spices, and a bit of sweetness. So "wanting to please anyone at any price"... yes don't touch anything.
Every time I smell something like that these days, I'd like to dip the head of the product manager in charge into a tub full of Gaultier "Le Male" (1995 formulation) until he gets a little clearer in the head. :))
You can blaspheme about Le Male whatever you want, but Le Male has it with this slightly aggressive, demanding spice (I think it's related to mustard, lavender and mint...), the maritime freshness, but also a strong and yet bearable, even addictive vanilla sweetness, in all categories everything done better than pretty much any freshman who came since!
Of course you can wear K and feel cool and hip, because you now have the latest in what you see every day on TV or on the subway advertising. Because for everyone it smells a bit like a fresh shower and a little bit sexy.
Lavender, juniper berry and sage create a pleasant, "Acqua di Gio"-like feeling of attractive freshness that you can like
Somehow K for me lies between Acqua di Gio and Light Blue pour Homme, in his impression.
And that makes it about as superfluous to me as the 10th Spanish apple variety on the Billa shelf. ':D
Then there's the smart & fresh marketing department (I'm sure the meetings will be held via Snapchat...) that chose a name that brought our current youth movement into the product. Just not too many words, uncool. Just be, don't ask. I'm fine. I'm fine. K. All right? KK!
So who would have liked to have Acqua di Gio or Sauvage imitated by D&G, with quite similarity to Light Blue, only that it does "hipper" (but is not), can now draw from the full.
Fierce is hotter
Aventus is nobler
Elysium is... more expensive :D
Allure homme sports is better.
F By Ferragamo is more authentic
And... Le Male wipes with K your car windows.
I could keep going, but I think you get my point. :)
D&G, please next time a little more creativity and courage, K? ;)