Another peculiar, distinctive and quite appealing forgotten mainstream gem. The opening of Magnetism says it all already; a bittersweet, wine-ish, syrupy fruity accord, but with a peculiar sort of abstract, translucid texture, shiny and slightly “outdatedly modern” like the box itself (not sure when it was the last time I saw a holographic packaging...); something like grapefruit basically, posed on a balmy, velvety base of black suede, nutty notes, amber, vanilla, incense and clean, creamy, powdery notes (of violet?). Overall it’s quite on the sweet side, but also dark, weirdly “gothic” almost. Quite nondescript if you ask me, in a totally positive meaning: you definitely get Almairac’s taste for “softness” and his ability to make powdery-creamy notes play with darker-bitter ones, colouring them here with a red-violet-black palette. Magnetism can be defined as a powdery- ambery-balmy-fruity Oriental, but what’s fascinating is how it changes its look; you sniff it once, and it smells playful, sweet, fruity and velvety; you smell it again, and it appears dark, drier, austere, a contemporary gothic. With a carnal vein of wine coming and going. The balmy-woody notes are deep and pleasant: discreet, nutty, much aromatic and slightly spicy-medicinal – a bit “Coca Cola”, shortly. This woody-nutty-medicinal-ambery axe may make you think of early M7; even if Magnetism is overall completely different, I think they share a common ground to this extent. The wine feel may instead remind you of several Frapin scents, and if you’re a fan of that brand, chances are you’ll like this. The drydown is gentle and more focused on amber, vanilla, balmy-cashmere woods with a hint of powderiness. Really peculiar, classy, distinctive. Just a slight tad tacky perhaps, but... who cares for once. It’s creative and smells great: give it a chance!