Unlike Magnetism for Men, which wasn’t a masterpiece but was surely a decent and interesting piece of “mainstream creativity”, the equally discontinued Sentiment pour Homme is well worth the discontinuation in my opinion. It’s quite hard to believe IFF stars Ropion & Bruyère signed this. It is basically the quintessence of “nondescriptiveness” in a bottle: extremely, almost pointlessly artificial, with some really clumsy and acrid green-fruity-citric notes reminding of the worst Calvin Klein or Hilfiger fragrances on the market (or any countless imitation of those). There is no concept, no inspiration, no direction, no evolution, just a detached, almost nonsense plastic concoction of pungent stuff. That type of blend which seems being based solely on one creative brief – “just throw in anything people seem to like. You have 24 hours. Here’s ten dollars.”. It’s fruity, slightly medicinal, it’s fresh and green, metallic and plastic, a bit sweet, woody-peppery, oddly cold and transparent. But above all it’s just cheap and boring at once.