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The fantastic effect of placebos
During one of my apprenticeships I was an intern in an old people's home and then worked there for a while on the side. And there was a lovely patient who was already very confused and always thought she was on her way to the doctor. And so she sometimes came to our nursing room every 10 minutes and complained about any kind of slight pain, e.g. headache, sore throat, cold etc. Of course the first reaction is that as a nurse you take this seriously, because you always have to assume that maybe there really is pain. In this case, however, this has been going on for a long time and over time, the doctor and nurse have found out that she is really just confused. But to calm her down when she came, they gave her ineffective malt tablets, which came in different colours, for her various minor "illnesses" and lo and behold, suddenly the pain was gone and she felt happy and well. Every marketing department dreams of such an effect, or?
Yes, and here they have probably created the most ingenious "fragrance placebo" of all time, because the marketing is really ingenious. Certainly no other fragrance has ever sold so well, because there are many fragrances that in the end hardly smell at all anymore, but this one, who almost admits that he doesn't smell at all, is fantastic!
Brilliant is also the argumentation, why you don't smell anything yourself, at least not of the "scent". Whereby I can say here that this morning when I sprayed 6 times very briefly and easily I noticed a kind of musty cellar smell. But that was it and all my colleagues at work didn't notice anything all day long and there are some of them who don't use any perfume at all, real body odor experts!
But even for this there is immediately a horny answer and that is that this molecule yes, the own body odor and strengthens one's own body odor anyway, ergo you can not even smell this scent, horny! Sounds absolutely logical, but for me it is so that if I sweat, for example, I then clearly smell sweat under my armpits. So I was very clever and sprayed there once to see if my sweat smells twice as intense. Well, but he just doesn't do it, but I can still smell him normally as usual?
But that's not all, because even for the most difficult cases like me there is a solution and that is that you can layer, after all this molecule is apparently also used in many other fragrances to increase their durability. Many a fragrance is even said to consist half of this "hyper-molecule". And as you read, some of them seem to be already. However, I've been noticing for a while now that more and more fragrances are massively losing their durability. So this molecule is either one of the most rationalized "ingredients" of our time or my nose is so broken that I can't smell anything anymore, except my sweat?
Of course, the artistic aspect must not be forgotten either, because here 100% minimalism is presented in its purest form, even the lid of the bottle has been left out, which is consistent!
And now the absolute phenomenon of this work of art. In a Youtube video of the probably most famous star of the "fragrance consulting scene" you can see him slapping 30 sprayers of this "wonder molecule" on it, although it is supposed to be a massive "fragrance amplifier"? So they have created an "odour enhancer" here, which is supposed to at least intensify body odour, but still doesn't intensify it even more when you even bathe in it, phenomenal, isn't it? If one would pass the recipe on to the food industry, the problem of obesity would be solved!
Finally, I am very impressed how well placebos can work even with people who are not confused and I really respect the "artist" and his marketing department! because this is commercial art at its best, keep it up!