Estēe Lauder

USA USA Seit 1946
When it comes to "Estée Lauder", it's imperative to distinguish whether we are referring to Lauder the perfumer, the founder of the company, or her cosmetics empire "Estée Lauder... Read more
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Interesting Facts

When it comes to "Estée Lauder", it's imperative to distinguish whether we are referring to Lauder the perfumer, the founder of the company, or her cosmetics empire "Estée Lauder Companies".

Born in New York in 1906, she became enthusiastic about the work of her uncle, who developed the first ointments on a medical basis. She later produced small samples, which she distributed by "door-to-door" canvassing at hotels and parties. Then, in 1946, the time had come for Estée Lauder Companies, the beauty company that set high standards for years to come. With a great deal of commitment and prominent advertisers, she expanded her label and, since 1953, managed to produce more than 70 fragrances. The "Estée Lauder" portfolio includes, for example, the women's fragrances "Estée", "Private Collection" and "Modern Muse". The entrepreneur also created men's fragrances such as "Pleasures for Men" and "Intuition for Men'' from 1985.

Estée Lauder further expanded through the founding and purchase of diverse cosmetics labels. She also changed the course of the entire fragrance and beauty industry while maintaining an intense relationship with her female employees and several generations of their families throughout the years. In addition, Lauder, who died in 2004, was known for her extreme generosity. She donated a considerable part of her fortune to clinics, hospices, art museums, and schools. Estée Lauder's personality is also evident in statements such as "The most beautiful face in the world? It's yours!" or "Perfume is like love. A little is never enough!". The entrepreneur was honored with the "Presidential Medal of Freedom" by American President Bush shortly before her death.

The products of "Estée Lauder" are featured in more than 150 countries worldwide, drugstores, fragrance websites, and on the label's homepage.
Research and text by ParfumoParfumo