Beautiful Belle (2018)

Beautiful Belle by Estēe Lauder
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Beautiful Belle is a new perfume by Estēe Lauder for women and was released in 2018. The scent is floral-synthetic. It is being marketed by Estēe Lauder Companies.

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Fragrance Notes

Top Notes Top NotesLychee, Rose, Mimosa
Heart Notes Heart NotesOrange blossom, Gardenia, Tuberose
Base Notes Base NotesOrris root, Suede accord, Marzipan musk, Ambrox

Ratings

Scent

4.7 (11 Ratings)

Longevity

6.0 (9 Ratings)

Sillage

5.7 (9 Ratings)

Bottle

6.7 (22 Ratings)
Submitted by Cincy, last update on 22.08.2019

Interesting Facts

The face of the advertising campaign is model Grace Elizabeth.

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Gold

468 Reviews
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Gold
Gold
Greatly helpful Review    17
BB. Any flower
In 1985, Estee Lauder launched her flowery, radiant perfume "Beautiful", marketed at the time as "wedding fragrance".
A masterpiece that fulfilled exactly the condition that the great perfumer Guy Robert considered fundamental: "Un parfum doit sentir bon".

In 2018, Lauder's new fragrance "Beautiful Belle" apparently attempted to build on the great model from the year 85.
"Beautiful Belle" (I will only call the fragrance BB in the further course of this little miss) is neither "belle" nor "beautiful".
There was no ingenious Sophia Grosjman at work here, but it must have been some fragrance technicians who worked their way through the specifications of the marketing department.

So I imagine their considerations /
Brainstorming session forward:

"La vie est belle" is a mega seller
stop - good people, we can also use French, so why not use "Belle" for the name?
It might ring a bell with our costumers...
...
Bride and flowers, always a favourite - we activate the positive associations that the classic "Beautiful" triggers with customers aged 50+!

- we work with the focus on "modern reinterpretation"!

What does the chemistry kit offer us in this context?

-We will not construct a chypre, because this genre does not appeal to younger consumers...

(and oakmoss has been "out" for a long time anyway.)

- artificial fruit aromas in the top note draw well... always!!!!

-Lychee! Splash!

-Then tuberose, orange blossom, now standard.

-Is there any sweetness left as well?

(- Too gourmet - annoying or burdensome it should not become, because that does not fit to a "bridal scent".)

Technician-chemist 2 suggests "marzipan - musk".
(It smells more like fabric softener than real marzipan, but the suppliers of the aroma chemicals sell this molecule very well at the moment)

Ambroxan!!!!!!
Ambroxan big time!
Needed of course for the fixation...
----Yeah, almost perfect, we're getting there...
----
However, Aerin Lauder, who will be performing the new work, is still missing something.

"The bride of 1885 wasn't as cool as the model who's supposed to be in advertising in 2018."

Does the fragrance still need a little "edgy touch"?

-Suede. Suede leather, the little contrast to the flower program, okay, let's treat ourselves... quite daring, aren't you?

"But please not too much. "

----
The result is a mainstream, completely unspectacular daily fragrance with a frightening overdose of Ambroxan and a huge disappointing porential.

Estee Lauder!
For me, this used to be a brand whose fragrances represented milestones in perfume history.
Youth Dew! Alliage! White Linen!
You name it...

But in 2018? BB. Beh, Beh.
Meh, Meh.

(On Fragrantica a clairvoyant user from the USA wrote: "Will flop, will definitely end up with Tkmaxx."
She was right. It's already arrived there. Went fast. 32€ currently in Cologne).
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