Etro

Italy Italy
Girolamo (Gimmo) Etro founded Etro in Milan in 1968, specializing in fine fabrics and clothes, and today, supported by his four children (Jacopo, Kean, Ippolito and Veronica),... Read more
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Interesting Facts

Girolamo (Gimmo) Etro founded Etro in Milan in 1968, specializing in fine fabrics and clothes, and today, supported by his four children (Jacopo, Kean, Ippolito and Veronica), runs an internationally successful fashion brand. Etro fashion is associated with natural and bright colors, cultural mix of styles and especially the paisley pattern. Inspired while traveling in India, Gimmo Etro updates the old-fashioned tie ornament and brings it back into fashion. Since then, the brand has flourished with the Pegasus as a symbol that stands for fantasy, colorfulness and elegant Etnocharme beyond strained understated business look.

Since 1989, there is also a line of perfumes by Etro. The layering of the Etro fragrances among each other is explicitly recommended. They are not many-note compositions that want to create something completely new from the diversity of individual essences, but rather a respective concentration on a classic fragrance theme and contemporary staging of time-tested motifs.
Research and text by LouceLouce