Fendi

Italy Italy
The fashion brand Fendi is synonymous with pure luxury. For almost a century, Fendi has maintained its impeccable standards, all while inspiring its creative minds to continuously... Read more
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Interesting Facts

The fashion brand Fendi is synonymous with pure luxury. For almost a century, Fendi has maintained its impeccable standards, all while inspiring its creative minds to continuously strive for innovation and opulence.

The beginning of the label dates back to 1918 when dressmaker Adele Casagrande opened her fashion atelier in Rome. When she married Edoardo Fendi in 1925, the store was renamed accordingly. Due to high demand, a second sales outlet followed as early as 1932. The couple had five daughters who took over various areas of the Fendi brand after the war.

From 1965, "Fendi" was able to engage the up-and-coming fashion designer Karl Lagerfeld. He designed countless models and collections of "Fendi", as well as the logo, which is still known today. However, the exclusive fur fashion of "Fendi" sold only sluggishly due to the high prices. Therefore, in 1969, a prefabricated standard collection was initially offered to establish the brand on the market.

In addition to exquisite fur fashion, "Fendi" also sells an extensive range of high-quality leather products for the complete outfit for women, men, and kids. This includes handbags and backpacks, beach and sportswear, shoes and boots, and countless accessories such as belts, ties, fragrances, writing instruments, books, watches, sunglasses, and even accessories for pets.
Research and text by ParfumoParfumo