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A word or two on pricing policy
Hello everyone! So far I have limited myself to writing statements, but to this fragrance and the whole topic "Fragrance.One" I would like to get rid of a few more sentences with this comment. Cause for this gives me a video uploaded by Jeremy on his English YouTube channel and meanwhile (as will be shown probably for good reason) deleted again with the title "Top 10 All Time Favorite Fragrances"
With a detailed description of the fragrance I want to keep me at this point in view of the numerous statements and comments no longer. The fragrance is for me a fresh / citrusy-woody monotony with appealing H/S. Nothing special and certainly nothing that could make me buy it by now. But undoubtedly a pleasing blend, which will certainly nowhere in its métier "Office" and will certainly elicit untrained noses one or two compliments. My comment should now, however, deal with another aspect.
Namely, it is about the topic of pricing policy at Fragrance.One in general and in particular with the OfM here. Perhaps some of you have wondered what the above video has to do with OfM. The connection comes from a comment made by Jeremy in said video regarding the production costs of OfM. As a reminder, a 50ml bottle of OfM is currently available to buy for €145, and a 100ml bottle for €159 on Fragrance.One's official website. However, there are more frequent discount codes and bundles with which the fragrances can be had for significantly less.
But what does OfM cost per bottle in production? The cost is (drum roll please...!) a whopping €5.70! Yes right, under 6 € per bottle! That's right, isn't it? One can only congratulate good Jeremy on an excellent margin. Jeremy topped it all off by proudly announcing that he could charge high prices despite the low production costs because the fans would buy his products anyway. Just like the motto "If you're stupid enough to pay the prices, it's your own fault". Now we (fortunately) live in a free market economy and it's Jeremy's right to charge whatever he thinks is reasonable for his products. But if I charge 145 € for 50 ml, I should at least deliver a product that is worth the price. Whether it is possible to produce a perfume with costs of less than 6 € per bottle, which corresponds qualitatively to the called price, I dare to doubt. But since I am not an expert in this field, I would like to leave this aspect aside at this point. In any case, I don't want to hear anything from Jeremy about the terrible and low-quality bottle and the unimaginative packaging not being so bad, because the enormous quality of the fragrance justifies the price. After all, at under €6 production costs, there should probably be some budget left over for a better bottle and appealing packaging, don't you think? But of course that would be at the expense of the margin and that can not want anyone...
I am in no way trying to make a hate-speech against Jeremy and his company. It is my firm belief that any seller can offer their products for whatever price they see fit. Ultimately, it is always up to the consumer to decide if they are willing to pay that price. However, when Jeremy praises the alleged quality to the skies, yet doesn't spend €6 on his €145 per 50 ml perfume, thus "taking money out of the pockets" of the unsuspecting fanbase, I find the whole thing a bit brazen. Especially when you consider who most of Jeremy's viewers are. Certainly not perfume lovers like us, who can halfway judge the quality of a fragrance after a test and are therefore able to form an expert opinion about the product. Rather, it consists of teenagers or young people who just want to smell good and almost blindly trust Jeremy's judgment regarding the products presented. And while the one or the other here probably likes to spend 400€ or more for a Roja or Xerjoff and smiles rather tired about the 145 € for 50ml, this probably does not apply to Jeremy's viewership.
In my opinion, a price classification in the upper designer range would have been fair to the community. However, as mentioned above, that is up to Jeremy alone. In any case, the product that the young person buys with their savings due to Jeremy's aggressive marketing for a lot of money should then be beyond reproach. And yes, the discount codes do make the fragrances significantly more affordable. But in my opinion, they are both an expression of Jeremy's failed pricing policy and a nice (but transparent) marketing move designed to boost sales. Anyway, I don't think much of such discount and bundle promotions at all. If you can give a discount of 50% or more, you're making a confession that you have no business being in the regular price range. How do you see that? Your opinion on this would really interest me!