Grossmith, one of the longest established British perfume houses, owes its current existence to one of the most important coincidences in the fragrance industry. For the brand was given a second life.
Grossmith dates back to the early 19th century, when John Grossmith's family opened a ravishing small perfume house in London in 1835. With fragrances such as "Victorian Bouquet" (1897) or "English Lilac" (1920), the label was successful until the Second World War. In 1940, "Grossmith" had to close due to the war.
After the war, Simon Brooke, the great-great-grandson of the company's founder, accidentally found the documents, formulas and baccara bottles of the former fragrance house. Of particular interest was the long tradition of celebrating royal events . So it was only logical, but also tempting, to breathe new life into the "Grossmith" brand. Thus, the floral-green women's fragrance "Betrothal" appeared in 2011. By 2016, another seven women's and two unisex fragrances followed.
A team of eight hand-picked perfumers worked together to create the new "Grossmith'' fragrances. Some of the aromas were modifications of old formulas with a newer twist. The flacons remain unchanged in terms of shape and design, knowing they were created specifically for the 21st century reissue.
For fragrance lovers around the globe, "Grossmith" stands for craftsmanship, authenticity and luxury. Beauty portals, drugstores (Douglas), mail-order companies (Zalando), and, of course, the label's homepage are the ultimate destinations when searching for "Grossmith" fragrances.