L'Heure Blanche (2020)

L'Heure Blanche by Guerlain
Bottle Design Claudine Drai
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L'Heure Blanche is a new and limited perfume by Guerlain for women and men and was released in 2020. The scent is fresh-floral. It is being marketed by LVMH. Limited Edition

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Fragrance Notes

Top Notes Top NotesAquatic notes
Heart Notes Heart NotesWhite blossoms, Milk
Base Notes Base NotesIris, White musk, White amber



8.1 (33 Ratings)


6.3 (30 Ratings)


5.5 (30 Ratings)


9.0 (35 Ratings)
Submitted by Juli11, last update on 13.03.2020.

Interesting Facts

1888 pieces have been made.
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0 Reviews
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Greatly helpful Review    18
The smell of fresh laundry...
or hello Lenor Aprilfrische.

In the forum, under the topic of scent advice, nothing is as much in demand as the "scent of freshly washed laundry". This seems to be a basic need for fragrances for many people.
Like in summer the "sun cream scent", for men the "scent like in the forest" and also the "scent of freshly cut grass". There are not only a particularly large number of contributions, but also the most calls for contributions.

Here at Parfumo there is even the Saubär list with all the so-called clean scents.
I would have loved to have written "Guys, just double the dose of your detergent and use scented beads or perfume or put your scarves in fabric softener. Add a splash of Nivea perfume and then you have what you want - and in cheap."

L'Heure Blanche is described with a headline and with the confirmation of a statement (Passionez).

I can add the mediocre Sillage with a really bad durability (lasts about 15 minutes and is then only noticeable with the nose on the skin).
If DUA were to recreate the one with a better H/S, this perfume would certainly be a big seller - and then worth its money. After all, a bottle costs 660,00 Euro.

I consider the fragrance suitable for every woman. But especially for those who want to please everyone, work in open-plan offices or go for a job interview. And of course also for a first date or wedding in white.

Did I forget anything else?...
Mmmmh, necessary
15 Replies
9.0 7.0 7.0 8.0/10

1 Review
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Greatly helpful Review    34
Pure as the driven snow
While there is still a lack of snow here, I have nevertheless just turned the heating up a tick, because L' heure blanche is not the warmest thing that Guerlain has ever cut out. I would even say "cool af". I didn't think so. The first opinions were also quite contradictory - someone mentioned 1957 by Chanel as a fragrance twin, someone else mentioned the apparently noticeable milk note. I myself once again hoped for "The Return of LIME", the unicorn that I (almost) hoped in vain (only caught one bottling!) last year, namely L' Instant Magic Elixir. But there is no rebirth of the best L'instant that ever existed. The similarity is negligible.
Where is the journey going, you ask yourself now?
Well, I would like to tell you about my many impressions The flacon, the trendy, porcelain-like matt white bee, has been in the range for a few months now, but has been made a little more attractive for this fragrance, in collaboration with a lady who does beautiful things with paper: Claudine Drai. A statement from her on the subject: "Scent is a metaphor for the invisible" Some time ago, Madame Drai also had an exhibition at the Guerlain House, where the idea for the present fragrance probably originated.
Her works radiate a cool, flowing sensuality, but also an unreality. L' heure blanche implements these attributes quite well.
Initially I thought the white flowers were very lily of the valley, which supported the delicate green hue of the liquid, but that faded and made way for a bouquet of many spring flowers. At this point I thought of Chloé Innocence, the unfortunately deceased innocent scent from the 90s. Then the milk poured in. Shooting may be too much to say, it rather took shape. Green milk, no sweet. The milk that some plucked stems secrete, mixed with low-fat cow's milk. I had already feared that we would end up at the Melkmeisje of Barutti, but that was also unfounded. The milk only protects the fragrance from becoming too flowery green, so everything is top.
Only after a few hours (scent by now quite skinned) I can understand the associations with 1957, because a shimmering, slightly spicy soap is clearly noticeable, and it is beautiful! Like little white glittering dots, it illuminates the fragrance and makes it radiant.
Very unusual for a limited Guerlain, but everything fits. Flacon, name, message, fragrance
18 Replies

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Zarte Blüten, sanftes Grün und federleicht, so empfinde ich den Duft
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