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Interesting Facts

Guess is a perfectly global lifestyle brand that’s founded in 1981 by the Marciano brothers, who left France back in the day to pursue their American dream. The secret behind its current success was the trendy jeans catered for the American market. Later, the brothers behind "Guess" (also "Guess Inc." or "Guess?") also redirected their attention to the European market. The designers and fashion creators always had the trendy wishes of women, men and children in mind.

Today, "Guess" is regarded as the brand that made jeans presentable with its "Denim" creation. The "Guess" portfolio, which now also includes shoes, bags and underwear, is offered under the brands "Guess", "Guess Kids", "Baby Guess" and "Guess by Marciano".

The brand style is a mixture of American preferences with European care. Together with a trendy design, fine fabrics and an exemplary distribution network (own shops, department stores, online), "Guess" is tailors to the young, sexy and adventurous target market.

The brand’s fragrance creations could be described as small but particularly handpicked. They are often characterized by unusual compositions of rare and contrasting ingredients.

Examples of this would be "Guess Girl Belle" for women with rosé champagne, musk, jasmine and sandalwood or "Guess Dare" with lime, cactus blossom, coconut palm and mandarin. The choice of ingredients is always based on the brand's corporate philosophy, according to which only high-quality and noble fabrics and materials are used for all products. Incidentally, the choice of advertising faces appearing for "Guess" is also first-class. Paris Hilton, Drew Barrymore, Eva Herzigová and Claudia Schiffer are just a few of the big names who are Guess regulars.
Research and text by ParfumoParfumo