Intention and basic idea:
"I need a fragrance that smells as 'natural' citrusy in its top note as the eau de toilette, but removes the mineral notes at the same time! Because if you don't like the edt because of these notes, you won't buy the eau de parfum anyway. But it should also be generally lighter, more airy and work better in warmer times and also..."
This or something similar might have been the first thoughts of the master perfumer Jean-Claude Ellena when he began to think about the basic idea for the creation of the "Terre d'Hermès Eau Très Fraîche".
But whether it is the attempt of a meaningful expansion of the own (masterly) fragrance series "Terre de Hermès" - a kind of wish and heart - or the attempt of a house to squeeze as much money as possible out of a still continuing success: as an outsider, one can only speculate about this, although the camps among perfume enthusiasts seem to be equally divided here...
Relation and scent:
Let's clarify beforehand and right at the beginning how close or how far the relationship to his predecessors - the EdT of 2006 and the EdP of 2009 - is enough.
Let me say: yes, in my humble opinion, "Eau Très Fraîche" is clearly a fragrance that can and should be assigned - without hiding - to the "Terre de Hermès" family! Why? We'll get to that in a minute...!
Although it lacks - and every lover of the two predecessors will turn up their nose here, should they have expected only a weaker, but still identically smelling version - the so characteristic notes of vetiver and flint, it retains the woody impact - especially the smell of cedar - in the base note.
The heart note, on the other hand, is dominated by a wonderful rose geranium - if you like the green touch - which also extends into the base note for a while and gives the fragrance its consistently fresh character.
The top note itself, on the other hand, differs only minimally from its two predecessors: the orange and citrus notes are still wonderfully "natural", but appear less sharp-edged in "Eau Très Fraîche" and are indeed more inviting and friendly. A person who calculates with customer behaviour would assume that the dimmed top note is less of a deterrent to the average consumer and tempts more to make a spontaneous purchase...
The keyword, for which this is a member of the "Terre de Hermès", has already been mentioned: "natural".
Although the actual amount of natural and synthetic ingredients is of course a secret, the EdT and EdP have generally been known to have at least a 'natural' smell when they use their notes. A formula to which "Eau Très Fraîche" also adheres in an exemplary manner!
As a comparison, for example, the smell of an actual orange can be well used to compare it with the industrial variant within juices etc.
Sillage and shelf life:
As can already be assumed, both sillage and shelf life are below the levels of EdT and EdP. Which per se doesn't have to be a bad thing!
Clearly designed for the summer or warmer days and climates, the overall construction of this fragrance appears broader, friendlier and brighter. The top note lasts astonishingly long for a citrus scent, lasting about 20 to 30 minutes, then changes into a green freshness that lasts for hours (about 1 1/2 to 2) and finally ends in a woody and spicy base of another about 2 hours.
The silage, on the other hand, is only really present in the top note. While the rose geranium still leaves a narrow but pleasant scent trail in the heart, the "Eau Très Fraîche" in the base retires to a very narrow body scent.
The "Eau Très Fraîche" really unfolds its full potential in warm or hot weather. Those days when you could almost feel guilty in the morning - towards your employees, for example - about wearing a fragrance at all. But also for all those for whom the mineral notes of the EdT or EdP are a nuisance, this could be a good idea. Either way, the "Eau Très Fraîche" is an interesting summer substitute for the "blue" fragrances which - apparently - are now exclusively available.
As far as the bottle is concerned, if you know the containers of the "Terre de Hermès" range, there is not much more to lose. The twist cap works well and is stable, the spray head distributes surprisingly well and with its white cap and the partially white lettering, the bottle is also able to look skillfully "brighter" and "fresher".
Only when handling the bottle could a point be deducted! Because - and this also applies to the entire "Terre de Hermès" family - instead of growing a little deeper for the sake of handling, the flacons from Jean-Claude Ellena only get higher and wider! In the case of "Eau Très Fraîche", which seems to be no smaller than 75 ml, this is already a moderately difficult act of dislocation for people with regularly large or small hands.
Eau Très Fraîche" ranks in a similar price category to most other summer scents, although "Hermès" offers a full 75 ml instead of the usual 50 ml. However, if you spray more than the usual amount to achieve a similar shelf life to that of a "Dior Sauvage", this price advantage should quickly become obsolete.
What a buyer should be spared from, however, is the possible annoyance of stumbling upon a fragrance that smells almost identical, but is much cheaper, as there are not many or none of these in the case of "Eau Très Fraîche". Nevertheless, every buyer should be aware of the usual markup for names like "Hermès", "Dior" or "Chanel".
The "Eau Très Fraîche" from the house of "Hermès" is a pleasant fragrance, which was conceived rather for the warmer days of the year and pleasantly stands out from the mass of "blue" and aquatic fragrances.
If, on the other hand, fans of the predecessors expect something similarly fundamentally different for the fragrance industry, a disappointment will be virtually inevitable.