The missing "Acqua di Parma Colonia" edgier flanker
I’ve yet to “get” this brand – British name, all made in Italy, zero information about the alleged “heritage”, terrible promotion... and surprisingly nice fragrances (so far for me, at least). Piccadilly Circus is in fact quite good, quite more than I assumed. Basically it is fairly similar to Acqua di Parma Colonia Assoluta or similar floral-citrus variations on classic “gentleman’s eau de cologne” structure, just a bit greener, edgier, drier and warmer at the same time, with some more salty-musky ambergris on the base. That is the family: a refined, cozy, surprisingly “natural” and rich citrus-floral cologne with some more weight and thickness than usual, and a remarkable quality, also with a very pleasant evolution towards a woody-green drydown tinted with citrus-powdery notes. Quite close to Colonia Assoluta as I said, but not redundant if you own both (as I do): Piccadilly has more citrus, it smells sharper and also a bit bolder, slightly echoing dry green fougères like Grès pour Homme. It’s quite good anyway, it smells very solid, elegant and extremely versatile without smelling dull. A bit synthetic perhaps, especially for the price, but it works fine. The theme would seem a bit trite, but it smells actually very compelling – perhaps for the touch of musky ambergris, or for the way citrus-green notes interact. It smells, say, raw and clean at once, breezy and natural (except for some synthetic musky-soapy feel) but nothing too hippie or “artisanal”. It’s rather distinguished and mature on the contrary. Nothing breathtaking, but very nice with a touch of distinction. Plus it lasts long and projects very well. Not sure if it’s worthy the retail price but it’s very nice.