Hugo Boss

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Today, most Hugo Boss followers tend to associate high-quality perfumes and fragrance collections with the brand name. Surprisingly, the brand saw the light of day in the world... Read more
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Interesting Facts

Today, most Hugo Boss followers tend to associate high-quality perfumes and fragrance collections with the brand name. Surprisingly, the brand saw the light of day in the world of fragrances under completely different circumstances.

The history of "Hugo Boss" began as early as 1924 in Metzingen, Baden-Württemberg. There, Hugo Ferdinand Boss started a general clothing line including work uniforms then uniforms for the Nazi which in return increased sales tremendously. After World War II, a shift in consumer demand happened and Hugo Boss started tailoring men’s suits.
Important milestones in the 20th century at "Hugo Boss" were the collaborations with renowned fashion designers, the start of factory sales and going public. Through new personnel and various restructuring measures, "Hugo Boss" continued to grow in the following years and entered the new millennium as the globally active "Hugo Boss AG".

The label's portfolio essentially includes men's clothing (business, leisure, sports), women's and children's clothing, a home and living collection as well as a fine range of body care products (perfume, shower gel, lotion, creams, etc.). Today, the "Hugo Boss" fragrance collection is distributed through licensing, with the lion's share of distribution rights held by the American "Procter & Gamble Company".

"Hugo Boss" represents self-confident target buyers who know exactly what they want. From modern styling to impeccable fit, this brand can definitely cater to all refined tastes.
The fragrances of the "Boss Bottled" series have landed the “Bestsellers” title because of their distinctive, dynamic and clear aroma. Hugo Boss employees all over the world prioritize perfection in every detail until this very day. Curved shapes, playful details or ornaments are taboo at "Hugo Boss". And the label doesn't do things by halves when it comes to advertising either, instead presenting the faces and bodies of Gerard Butler, Ryan Reynolds or Gwyneth Paltrow.
Research and text by ParfumoParfumo