Poorly Loved (definition): Someone whose love is unrequited.
"The Song of the Poorly Loved" is perhaps Guillaume Apollinaire's most cherished poem. It is based on his failed courtship with a young English girl. In Germany, he had met and fallen in love with an English beauty named Annie Playden. Later, he visited her in London intending to marry her. Unfortunately, she had different life plans and emigrated to America.
The poetic action written by Apollinaire begins in November, in misty autumn in London. Apollinaire courted Annie until late spring. He was then rejected by his beloved. Apollinaire returned to Paris after having given up all hope. In the poem, his shattered passion is compared to the legend of the phoenix bird. It revolves around Apollinaire's efforts to resurrect his life after his unhappy love story. Not being matched by Annie has been a serious blow to his ego as an artist.
Apollinaire has been one of the greatest poets of the early 20th century, one of the most passionate proponents of Cubism, and an ancestor of Surrealism. He became one of the most popular members of Paris' artistic community, which reigned in the Belle Èpoque' Montmartre and Montparnasse districts. His friends included such names as Pablo Picasso, Henri Rousseau, Jean Cocteau, Erik Satie and Marc Chagall, among others. The Scent for Him Eau de Toilette
has been a sad case of a "Poorly Loved" fragrance.
In 2015, the perfume was launched in fanfare by Hugo Boss but lacked a positive response from users. The fragrance was designed around a particular scented note called maninka. Maninka is an African fruit that has a nutty aroma and smells like strawberries dipped in chocolate. This exquisite olfactory ingredient was first used in perfumery by Hugo Boss. The unwanted result is that it shocked the brand's purists, still strongly attached to the powerful Boss Number One Eau de Toilette
and the eclectic Boss Bottled Eau de Toilette
. The new fragrance was technically well designed and very well dressed with an eye-catching bottle, but it was aimed at a crowd of traditionalist Boss customers. They couldn't identify with that perhaps oriental, perhaps woody, but oddly fruity "thing". Following the brand's initial plan, The Scent Parfum Edition for Him
was released two years later, but with very little success.
Boss' marketing division tried to correct that first misstep with the launch of The Scent Intense for Him
version in late 2017. In this perfume, the opening ginger note was intensified, as was the leather note in the base. A vanilla note was also introduced for a more consensual sweetness and an increase in "orientality". I quite like this version, but the brand's loyal followers rejected this "make-up" flanker, even if it was well-conceived. It was merely a case of unrequited love, as happened with Apollinaire a century earlier.
By launching The Scent Private Accord for Him
in 2018, Hugo Boss aimed at a serious attempt to boost The Scent perfume line. The woody and oriental orientation of the scent, as well as the unusual heart note of Maninka fruit, were preserved. But the Private Accord fragrance project was bold in the proposed change. At the heart, coffee beans, pepper and pineapple replaced a disconnected lavender note. The odd maninka note was retained. The base was enhanced with cocoa absolute and resins, which replaced the overly serious leather note. The perfume remained fruity but became even sweeter, bolder, more oriental, and more innovative than previous versions. Unfortunately, the performance was under-average and certainly inferior to the Intense version. Whether due to the quality of the perfume, the charm of the bottle, the new bold fruitiness, or its sweet orientality, Boss lovers forgave the presence of the maninka note and started using this reinvented The Scent Private Accord for Him
The fragrance has also attracted new customers to the brand. However, there was still no talk of success. The sales curve of the Scent family never reached the figures Hugo Boss was aiming for. As far as I am concerned, I like this perfume. However, I confess that I prefer the previous version Intense.
This phoenix-like strategy continues to chase greater praise from perfume lovers. Over the past two years, Hugo Boss has expanded the product line by adding The Scent Absolute for Him
in 2019, and The Scent Pure Accord for Him
in 2021. Despite these efforts, the Private Accord version still meets the preferences of customers of this Boss perfume line.
Music: Soft Cell - "Tainted Love"