Hugo Now 2020

Hugo Now by Hugo Boss
We may earn a commission when you buy from links on our site, including the eBay Partner Network and Amazon.
7.0 / 10 40 Ratings
A limited perfume by Hugo Boss for men, released in 2020. The scent is fresh-aquatic. It is being marketed by Coty.
Pronunciation Limited Edition
We may earn a commission when you buy from links on our site, including the eBay Partner Network and Amazon.

Main accords

Fresh
Aquatic
Citrus
Synthetic
Spicy

Fragrance Pyramid

Top Notes Top Notes
CardamomCardamom Lemon zestLemon zest
Heart Notes Heart Notes
AquozoneAquozone MintMint LavenderLavender
Base Notes Base Notes
Haitian vetiverHaitian vetiver

Perfumer

Videos
Ratings
Scent
7.040 Ratings
Longevity
6.130 Ratings
Sillage
6.130 Ratings
Bottle
6.646 Ratings
Value for money
7.318 Ratings
Submitted by OPomone, last update on 17.02.2023.
Interesting Facts
The face of the advertising campaign is British singer Liam Payne.

Reviews

2 in-depth fragrance descriptions
8
Pricing
5
Bottle
5
Sillage
8
Longevity
7.5
Scent
Aki09

4 Reviews
Translated Show original Show translation
Aki09
Aki09
1  
This summer fragrance can easily keep up with "D&G light blue intense"
This fragrance does not need to hide!

This morning I sprayed a spritz each of "Hugo Boss now "and "dolce & gabbana light blue intense" on my wrists.

In the first 3 hours, "Hugo Boss now" was very noticeable. In particular, the fresh, aquatic and citrus notes came out. I personally like the fragrance very well. He works extremely refreshing and is therefore in my opinion very well suited as a summer , office or sports fragrance. I can also imagine getting a lot of compliments on this fragrance and it being "easy to like". At this point I found the fragrance even better than "light blue intense".

Although the longevity of the fragrance is really outstanding for an aquatic perfume, it unfortunately develops a bit with time (from hour 3). He smells after some time less citrusy and minty, but more synthetic. The scent is still not bad, just unfortunately not as good as in the first hours. "D&G light blue intense" develops, however, not so strong and smells after 7 hours still very fresh and good.
From hour 7, "D&G light blue intense" unfortunately slowly wore off, while I could still perceive "Hugo Boss now" until about 9 hours after spraying on.

In summary, "Hugo Boss now" is in my opinion a super fragrance. It lasts a long time and smells very good, especially at the beginning. He can at least in the first hours and from hour 9 with other summer fragrances such as "D&G light blue intense" easily keep up!
0 Comments
8
Bottle
2
Sillage
2
Longevity
5
Scent
Chevalier

62 Reviews
Translated Show original Show translation
Chevalier
Chevalier
2  
Some people do nothing - but they do it in a fascinating way. Curzio Malaparte (1898-1957), Italian. Author
Hugo now, after the very good Hugo Extreme. What a run, what a great strategy to continue this success story now. At first you are thrilled by the surge of lightness and southern feeling. After that nothing more. Is that possible? After about ten minutes there is simply nothing more. Is it the crisis with the current coronavirus and house arrest or is the rehearsal over. Actually it can't be, because this little bottle landed on my desk about three weeks ago.
Such a disillusionment for such a well chosen name, was not for a long time. For Coty and the currently many good products like the Cool water Intense, the Joop wow for men intense or the Boss bottled oud, the products had quite an upward trend. Unfortunately this juggler spoils the spring mood, as you can expect more, as it only comes with mint and a little bit of Vetyver. For fragrances that have rather few ingredients, this Now is now completely off. You'd accept a cologne like that, a normal eau de toilette almost borders on unfair competition here. Baldessarini's Mäurer&Wirtz products have an even longer shelf life or the unspeakable diesel is even more noticeable.
A pity and unfortunately absolutely not to be recommended for a fragrance that one wants to perceive for a few hours at least. After such a short time nothing to recognize is the wrong way for the younger Boss or Hugo fragrances, which is very unfortunate
2 Comments

Statements

3 short views on the fragrance
Topfpflanze3Topfpflanze3 3 years ago
8
Bottle
6
Sillage
7
Longevity
8
Scent
Very underrated! Its just so watery fresh like no other scent I own. You can do nothing wrong with that one - very very refreshing
0 Comments
DPArtistDPArtist 3 years ago
7
Bottle
7
Sillage
7
Longevity
7.5
Scent
A very nice modern citrus/aquatic scent. Reminiscent of other fragrances perhaps but this is a decent alternative to the usual suspects.
0 Comments
ElysiumElysium 4 years ago
Frosted glass canteen stores a fresh water rich of citrus peel, aquatic lavender, and earthy vetiver. Hugo classic DNA with a fresher twist!
1 Comment

Charts

This is how the community classifies the fragrance.
Pie Chart Radar Chart

Popular by Hugo Boss

Boss Bottled (Eau de Toilette) by Hugo Boss Boss Bottled Intense (Eau de Parfum) by Hugo Boss Boss Bottled Elixir by Hugo Boss The Scent for Him (Eau de Toilette) by Hugo Boss Boss Number One / Boss (Eau de Toilette) by Hugo Boss Hugo Deep Red by Hugo Boss Boss Alive (Eau de Parfum) by Hugo Boss Hugo (Eau de Toilette) by Hugo Boss The Scent for Her (Eau de Parfum) by Hugo Boss The Scent Private Accord for Her by Hugo Boss Boss Bottled Infinite by Hugo Boss Boss Bottled Parfum by Hugo Boss Hugo Reversed by Hugo Boss Boss Man / Boss Orange Man (Eau de Toilette) by Hugo Boss Boss Bottled (Eau de Parfum) by Hugo Boss Boss Ma Vie pour Femme by Hugo Boss The Scent Absolute for Her by Hugo Boss The Scent Magnetic for Him by Hugo Boss Boss Bottled Unlimited by Hugo Boss The Scent Elixir for Him by Hugo Boss Boss Orange (Eau de Toilette) by Hugo Boss