The Soft Lawn (2012)

The Soft Lawn by Imaginary Authors
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The Soft Lawn is a perfume by Imaginary Authors for women and men and was released in 2012. The scent is green-synthetic. It is still in production.

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Perfumer & Creative Guidance

Josh Meyer (Marken-Inhaber)

Fragrance Notes

Ivy leaf, Oakmoss, Linden blossom, Laurel, Sandy tennis court, Tennis ball, Vetiver

Ratings

Scent

7.1 (33 Ratings)

Longevity

7.2 (28 Ratings)

Sillage

6.5 (27 Ratings)

Bottle

6.5 (30 Ratings)
Submitted by Franfan20, last update on 06.06.2018
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Reviews

jtd

484 Reviews
jtd
jtd
Very helpful Review    4
spring
I am suspicious—make that incredulous—of storytelling in perfumery. The minute the exposition or the plot commences, I tune out. Perfume evokes ideas and states, and reflects trains of thought that no other art-form can. Trying to make perfumes tell stories reminds me of those tiny dogs in circus acts, dressed in clown-like costumes, jumping up and down on their hind legs.

So why do I enjoy the perfume fictions of Imaginary Authors so much? Maybe it’s because they get at stories through imaginations of memory. Perhaps the stories are simply imagistic and evocative. The stories are a stepping-off point into the perfumes rather than a scented repetition of the plot and have a nostalgic quality– part pulp melodrama, part noir detective movie. They riff on very specific references and provide instant entry into the stories. A City on Fire is a deadpan, urban graphic novel. Bull’s Blood is a Hemingway-gestalt of ex-pat thrill-seeking and machismo. The Cobra and the Canary is equal parts On the Road and Thelma and Louise.

In the Imaginary Authors line, stories and perfumes are closely aligned, but Meyer smartly puts some breathing room between them. The plots have the pattern of conflict and consequence found in fables and use symbolism like campfire stories. They are synopses of archetypal stories and we recognize their meaning instantly even if the plots themselves are new to us.

The Soft Lawn is particularly ripe with suggestion. It imagines a prequel to JD Salinger’s own story of a young author’s successful first novel whose protagonist is a disaffected private school brat. The 1920s dashing, tennis-playing author of the fictional novel, Claude leCoq, is a play on 1920s dashing tennis player René Lacoste (Le Crocodile.)

The perfume itself recreates the image of a 1920s tennis club through scent. Green grass and leaves, old-fashioned rubber-soled tennis shoes, tennis balls and starched tennis whites. The note that ties it together is linden blossom. Its green-lemon side could garnish a post-match gin and tonic while its laundry powder musky side maintains the image of dazzling white tennis trousers and skirts. The Soft Lawn is the scent of a location, a scenario, a setting. It gives equal weight to the living (grass, flowers) and the inanimate (tennis balls and cotton fabric) and wears like an olfactory snapshot of post WW I New England WASP culture. Like an antiquated photo that captured a moment but has faded, The Soft Lawn starts strong and eventually ebbs to a faint but coherent reflection of its topnotes. It stays in your nose the way the echoing sounds of tennis balls being struck in the distance stays in your ear. The rhythm can be a pleasant background when your thoughts are elsewhere, but at others times the the clarity of the sound/scent captures your attention with its satisfying simplicity.

Despite the story surrounding the perfume, The Soft Lawn is evocative, not narrative. It doesn’t repeat the story you’ve already read. It creates an olfactory setting and puts you in a frame of mind to write yourself into the story, making you the author.
5.0 7.5 5.0/10
Coutureguru

223 Reviews
Coutureguru
Coutureguru
Helpful Review    3
'Dennis is a menace with his "anyone for Tennis"?'
The title of this review is the opening line from a Chris de Burgh song called 'Patricia the Stripper', which in a way fits the back story of this fragrance. "Upper class young man falls in love with a young lady of dubious morals trying valiantly to inch her way up the social ladder" sort of thing :) ... the stuff that a fair share of 50's B movies were made from!

The Soft Lawn opens fresh and green ... a bit too green for my liking, in fact. Ivy Leaf and Linden Blossom conspire to create the 'sunrise freshness' of dew on a well manicured lawn but feels a little too florally heavy to achieve this. In fact, I am intensely reminded of Chanel's Egoiste Platinum for the first half hour or so of The Soft Lawn's life ... quite uncannily so! Perhaps it's the Oakmoss/Vetiver/Green stuff combination that is helping this idea along.
The use of Laurel (or Bay) is somewhat confusing here, giving this fragrance a slightly 'foody' edge, to my nose at least. I don't get any 'clay court', but the rubberiness of tennis balls is definitely present. While I am not much of a sports fan, I do like to follow Tennis. I think it's more about the tightly stretched white fabric over Rafael Nadal's rear end than the actual game, but a certain sort of upper crust romanticism permeates venerable institutions like Wimbledon. The Soft Lawn fails to inspire this romanticism in me ... unfortunately it carries a remarkable similarity to a bathroom air freshener that my mother used to buy when I was a youngster.
Now, I know that sounds a little harsh because the idea behind this frag is great. Unfortunately, when compared to the other frags by this house I have tried, this one leaves me unwilling to wear it. I think I would become annoyed with it during the length of wear its tenacity provides.

Far from denouncing The Soft Lawn, I am sure there are those out there who would love this offering by Imaginary Authors ... unfortunately I am just not one of them.
2.5 5.0 3.0/10
Silverfire

106 Reviews
Silverfire
Silverfire
Helpful Review    5
Green like Milkweed and Fertilizer
Once it settles on the skin, the first note is that of mint leaves. If you’ve ever bought mint from the grocery, or you happen to have it growing wild where you live, it's that exact scent. It fades quickly in projection to a skin scent in an hour, where it smells like milkweed – earthy, and kind of rancid, with the mint mingling with it. It’s unusual. Very realistic, but it’s not something I care to smell like. At three hours, it smells like something trying to be grassy, but on second and third sniff, it’s the mothball note again. Ugh! How could you do this to me, Imaginary Authors? And so it goes, tacking back and forth from something minty to something mothbally for the next four hours, turning fertilizer-esque at the end, until it mercifully dissipates.
2.5 7.5 7.5 6.0/10
Franfan20

60 Reviews
Franfan20
Franfan20
Helpful Review    4
Come let's play tennis
Interesting, really interesting. The scent of "The Soft Lawn" is surprisingly pleasant after all. It starts really green and fresh and reminds me immediately of the green cucumber aroma I know from Morgane Le Fay's "Verde" fragrance. But this time the freshly cut cucumber is enhanced by linden blossoms and oakmoss. It's a rather unconventional mixture for sure, but somehow it fits together. It has different layers to it that unfold instead of just smelling like cucumber. Thankfully the scent is not smelly and mossy - the notes evoke an impression one wouldn't associate at first by just reading the notes. The two "fictional" notes of fresh tennis balls and clay court are definetely there. It smells fuzzy, just like new tennis balls, but the clay court is rather a lawn court as the name of the fragrance suggets. It smells more like a fresh, wet lawn - somewhat aquatic, but still refreshing.

The image that the fictional author Claude LeCoq has in mind for this scent is a young couple that lies on the lawn court at dawn and breathes in the fresh air of that dewy grass while the first sun rays lighten up the field. Later in the day some tennis balls are delivered for a short set game. The scent reflects a moment of the same-titled novel, a story about the english tennis pro Hampton Perry, who rebels against his upper-class status and falls in love with a woman from a lower class.

Lasting power and sillage are quite good - that counts for all scents in the Imaginary Authors line. They project well. For a fictional work and the associated inspiration for the scent the theme of "The Soft Lawn" is on point. There's only one question left: Who wants to smell like a tennis ball? It's a nice encounter for an exploration, but I don't see somebody wearing it regularly :) Claude LeCoq "suggets" to wear it as a free-time scent on the weekends. Yes, "The Soft Lawn" symbols free-time, but I can think of a nicer way to spend a weekend than to smell like a fabric new tennis ball.
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