J.F. Schwarzlose Berlin

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The fact that a small drugstore in the 19th century was able to establish itself within a few decades from a family business to a "purveyor to the court of His Majesty the Emperor... Read more
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Interesting Facts

The fact that a small drugstore in the 19th century was able to establish itself within a few decades from a family business to a "purveyor to the court of His Majesty the Emperor and King" is evidence of the very highest standards, attention to detail and a great deal of heart and soul. If then after the decline of the company (because of political quarrels) a resurrection comes along, this proves the passion for the product.

The perfumery "J. F. Schwarzlose Berlin" has an eventful history behind it. From the beginning of the 20th century, the company expanded continuously - first in Berlin and later worldwide. Due to the events Germany was facing at that time, "J. F. Schwarzlose Berlin" was restructured several times and was thus forced to reinvent itself again and again. For the fragrance professionals, however, this should ultimately prove to be a stroke of luck. Since reopening in 2012, the fine perfumery has seen itself as a fragrant and hand-picked counterpart to an eccentric, creative and passionate capital. Today, fragrances and flacons are a carefully composed work of art for the "J. F. Schwarzlose Berlin".

The basis of the success of "J. F. Schwarzlose Berlin" is a well-balanced mix of fragrances, consisting of sought-after classics and modern new creations. With perfumes such as "Trance", "Zeitgeist" or even "1A - 33" (former license plate of Berlin), the three creative heads of the perfumery try again and again to interpret the essence of a versatile, pulsating and cosmopolitan Berlin. In doing so, the special capital city feeling should not only be carried by the fragrance itself, but also by the flacon. That is why a separate designer only takes care of the design of the company's glass flacons. Thus, with handmade brass caps, heavy glass bottoms and stamped brand label of the perfumery, the balancing act between the capital of the imperial era and the Berlin of a united Europe has also succeeded visually
Research and text by ParfumoParfumo