Jafra

USA USA Seit 1956
In 1950s America, direct sales were rising, especially in the cosmetics industry. The young Jan Day also wanted to sell cosmetics directly at the door, but because she wasn't considered... Read more
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Interesting Facts

In 1950s America, direct sales were rising, especially in the cosmetics industry. The young Jan Day also wanted to sell cosmetics directly at the door, but because she wasn't considered "glamorous" enough, she did not get a job, which led her to launch her brand with her husband Frank in 1956. The first names "Jan" and "Frank" were combined to form "Jafra Cosmetics".

The new company grew due to impeccable quality, prices, and location. Malibu was an inspiring destination for many beauty consultants and fans of good looks. In addition, the opportunity to earn their own money was very tempting for many women.

What has remained since those days is the high-quality standard. However, The ever-changing portfolio has expanded to cover the entire pallet of skincare products (moisturizers, treatments, protection) as well as body care products (body, bath, hair, sun protection, etc.). In addition, "Jafra" offers its clientele numerous products for facial care (eyes, lips, face, skin), fragrances for women, men, unisex perfumes, and anti-aging products.

The sales approach of cosmetics has changed to include virtual options: lipsticks, eyeliners, and make-up can be tried out virtually via the homepage. This gives "Jafra" a competitive edge over other labels and saves consultants a lot of time on site.
Research and text by ParfumoParfumo