Divine Folie by Jean Patou

Divine Folie 1933

23.11.2021 - 08:18 AM

Shiny Happy Patou

After the Wall Street Crash had started the Great Depression, perfumeries might have knuckled down with sombre creations or just gone quiet. Not so with Patou, they went bananas; with Joy – the ‘most expensive perfume in the world’, and then Cocktail – with three flankers, and no less than six other perfumes, all in 1930! During the next few years the deluge gave way but their exuberance was relentless: Baby Bar (1931), Invitation (’32), Holidays (’34), a perfume to celebrate the cruise liner Normandie (’35) and Divine Folie (1933), a simple but vibrant combo of syrupy amber and zingy orange blossom, sunny and upbeat.
Even though it’s a bit old fashioned it still feels young at heart, a lovely piece of
optimism to lighten the gloom.

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