Jill Sander's PURE is fresh, clean, and linear. The musk is not very musky, and while living up to its name, there is no soapiness here at all. PURE has an almost zenlike neutrality and inoffensiveness that may appeal to those seeking a fragrance that is unflowery, unspicy, and unsweet; something very clean but altogether devoid of aldehydes.
I am reminded vaguely of Calvin Klein's TRUTH, which has its own unique identity and imparts an equal sense of calm control, even equanimity. The main difference to my nose is that in PURE a limpid musk replaces the equally limpid bamboo so central to TRUTH.
Some may find such fragrances clean in a sterile, synthetic sort of way--like a well-maintained glass and chrome skyscraper. But I like them on certain days. They remind me a bit of man-made snow.