Private Label (2011)

Private Label by Jovoy
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7.8 / 10     114 RatingsRatingsRatings
Private Label is a popular perfume by Jovoy for women and men and was released in 2011. The scent is smoky-woody. Projection and longevity are above-average. It is still in production.

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Fragrance Notes

Top Notes Top NotesLeather, Papyrus, Vetiver
Heart Notes Heart NotesPatchouli, Sandalwood
Base Notes Base NotesLabdanum, Birch, Cedar

Ratings

Scent

7.8 (114 Ratings)

Longevity

8.7 (90 Ratings)

Sillage

8.2 (93 Ratings)

Bottle

8.1 (95 Ratings)
Submitted by Kankuro, last update on 18.02.2019
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Reviews

8.0 7.0 8.0 8.5/10
Minigolf

0 Reviews
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Minigolf
Minigolf
2
Pleasantly spooky
Yeah, I'm a ghost fan. And I watch movies like "The Woman in Black" all the time. "The Others" and the like. Also in the TLC there are Fridays corresponding "Doku sendungen". There's only one thing THAT CAN'T BE: cruel or bloody. Just "Creepy".
But what does this have to do with the fragrance "Private Label" by Jovoy? Nothing for most of them. For me many things.
I am there in an ancient forest, far away from "civilization", hear branches cracking in the gloom, owls and owls calling. The moon tries to penetrate pale the wafts of mist that waft above the trees. Weird, right? But to the "beautiful scary." So latently lurking, but not evil. Just as a "white woman" haunts in the background, wants to protect you from evil, although the first sight frightens you, but you quickly gain confidence.
And nothing can happen to you in that ghost forest. It smells of resin and wood. And faraway incense, birches and cedars.
First you think no power in the world can guide you into this forest. But then you get curious. First carefully, then ever more briskly, you enter it. And when you're inside, staying on bigger and smaller paths and not just crawling through the undergrowth, you feel safe and protected. Despite, or just because of the "Pleasant Horror"....
7.5 7.5 10.0 8.0/10
Drseid

670 Reviews
Drseid
Drseid
6
Sharp Vetiver Cloaked In Leather...
Private Label opens with a whiff of carbon paper-like papyrus before quickly morphing into sharp woody vetiver that continues to build as the fragrance transitions to its heart phase. During the early heart, the sharp woody vetiver evolves into the sole star of the composition as it adds nutty and leathery facets with hints of lemon popping in and out from time-to-time. As it enters the late dry-down the still starring vetiver now melds with relatively dry sandalwood to soften its sharp sting as the composition slowly fades. Projection is very good and longevity is just shy of outstanding at nearly 12 hours on skin.

Private Label is billed as a leather focused fragrance but to my nose it is much more a minimalist sharp woody vetiver with an underlying leathery vibe rather than focus. The vetiver is raw and largely untamed until the composition utilizes sandalwood late to counter the rough edges and forcefulness of the woody vetiver, allowing for a softer sendoff. Due to the unpolished nature of the vetiver used I can see Private Label being a bit polarizing where vetiver purists most likely will love it and those looking for a softer, polished presentation will be put-off. The bottom line is as a hardcore vetiver lover it's no surprise I love the 4 star out of 5 "excellent" rated Private Label and highly recommend this $180 a 100ml bottle composition to other hardcore vetiver purists for trial and prospective purchase.
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