The fragrance is the result of an art project by Jovoy and its Italian distributors. The goal was to create a fragrance that represents the country of Italy. For this purpose, Italian fragrance lovers were able to complete a questionnaire and its results were then submitted to 4 selected perfumers who should use these records to create their fragrance. The winner was chosen by an expert jury and officially launched as the final product. The concept fragrances of the other participants - Amélie Bourgeois, Anne-Sophie Behaghel and Thierry Bernard - are included as samples when purchasing the winning fragrance. A similar project is planned for Iran.