Kiehl's
USA since 1851 The example of the American brand "Kiehl's" shows how much a cosmetics brand can significantly develop with time.
Initially, "Kiehl's" was just a small pharmacy where John Kiehl... Read more
Interesting Facts
The example of the American brand "Kiehl's" shows how much a cosmetics brand can significantly develop with time.
Initially, "Kiehl's" was just a small pharmacy where John Kiehl sold his natural medicine from 1851. Then in 1921, long-term employee Irving Morse acquired the pharmacy and massively expanded the product line. In addition to John Kiehl's pharmaceuticals, the store now carried healing herbs, ointments, oils, and teas. Morse also improved customer loyalty with free samples and consultations. Nevertheless, the business was still limited to the Manhattan area.
That remained stable until Aaron Morse, Irving Morse's son took over "Kiehl's." He was a chemist who developed more cosmetic products for the company on a scientific level from 1962 onwards. By doing so, he ensured a consistently high level of quality at "Kiehl's". Many products were so iconic that in 1979, about 100 of them were included in the "Collection of the Division of Medicine and Science in the Smithsonian National Museum". Since 1989, operations at "Kiehl's" have been continued by Jami Morse Heidegger, the granddaughter of Irving Morse.
The portfolio of the brand, which now belongs to "L'Oréal", includes cleansing and care products for the face, hair, and body - as well as a special care collection for men. In addition, "Kiehl's" also sells limited special gift sets. And comprehensive consultation is also an integral part of the company's philosophy.
Initially, "Kiehl's" was just a small pharmacy where John Kiehl sold his natural medicine from 1851. Then in 1921, long-term employee Irving Morse acquired the pharmacy and massively expanded the product line. In addition to John Kiehl's pharmaceuticals, the store now carried healing herbs, ointments, oils, and teas. Morse also improved customer loyalty with free samples and consultations. Nevertheless, the business was still limited to the Manhattan area.
That remained stable until Aaron Morse, Irving Morse's son took over "Kiehl's." He was a chemist who developed more cosmetic products for the company on a scientific level from 1962 onwards. By doing so, he ensured a consistently high level of quality at "Kiehl's". Many products were so iconic that in 1979, about 100 of them were included in the "Collection of the Division of Medicine and Science in the Smithsonian National Museum". Since 1989, operations at "Kiehl's" have been continued by Jami Morse Heidegger, the granddaughter of Irving Morse.
The portfolio of the brand, which now belongs to "L'Oréal", includes cleansing and care products for the face, hair, and body - as well as a special care collection for men. In addition, "Kiehl's" also sells limited special gift sets. And comprehensive consultation is also an integral part of the company's philosophy.
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