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Chevalier
5
The superfluous is a very necessary thing. Voltaire (1694-1778)
The presentation in the shop window of the big dealer with the many shower and cleaning products and the department store on the first floor, is actually ok.
The connection with the actor Arnaud Valois in his green polo shirt comes across as attractive, fresh and quite certain of victory.
The campaign appeals to the customers very well adapted to a summer day like today and a temperature of 33 degrees. The anticipation to receive a good Lacoste is great, the disappointment afterwards once again programmed.
No men's fragrance should be so strongly floral with a sweet smell, this species belongs in the ladies' world. For a men's fragrance in a polo shirt it is too flat, sweet and much too sticky.
Lacoste or better Coty has started an unfortunately superfluous attempt to connect the world of polo shirts, the real supreme discipline of Lacoste, with a fragrance. Why this story was not started with the classic Lacoste pour Homme and a newer and better development is incomprehensible. The association with a fragrance and a polo shirt has always been this one, published in 2002, pour homme. The perfumer Labbe did herself no favors with this order.
The scent is already eliminated in the preliminary round.
Every x-any Axe, Rexona or Old Spice is superior to this weakling in the green elevator. One remembers another sport in which the English ski jumper Eddie the eagle made a fool of himself, only this one was cult afterwards.
The Axe wild Green plays this Lacoste in the condition loosely to the wall, it is not to be understood how such a count of Münchhausen can be related to a match point at all. Not even wild card worthy is this laughing stock.
After an hour the sad game is over and nothing more can be seen. Vetiver and cashmeran is at the top of the text, nothing is to be seen in the bottle.
If that's Coty's strategy for Lacoste fragrances, then soon there won't be any justification. This would be the time for the Lacoste family of owners, Maus and Nordmann from Geneva, Switzerland, to seriously sit down with Coty to put an end to this behaviour. Here the license has gone completely out of hand.
The perfumer Francis Kurkdjian once said that many orders for fragrances are not even finished yet (source not found anymore), but the marketing department has already finished the whole campaign. This is the biggest problem of Lacoste, the fragrances are not in line with the marketing department.
After the Timeless and the Intense, Lacoste continues on the path to insignificance, which is not even worth zapping past the match point on TV
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