M. Asam

Germany Germany since 1963
The beauty label "M. Asam" is not a brand in the conventional sense. It is part of a corporate network whose background is as eventful as it is unusual. The two founders of the... Read more
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Interesting Facts
The beauty label "M. Asam" is not a brand in the conventional sense. It is part of a corporate network whose background is as eventful as it is unusual.

The two founders of the company, Ingrid and Erich Asam, started in 1963 to produce high-quality cosmetic and anti-aging products with their grapes. The products were initially successful because they followed an innovative approach and contained only noble ingredients.

At the turn of the millennium, the next generation, Mirjam and Marcus Asam, took over the label and founded "M. Asam GmbH". More naturally-based products followed in 2003 and were sold through various shopping channels. In 2005, "M. Asam" was able to gain a foothold in the United States and expanded internationally in more than 30 countries worldwide in 2008.

As the label "M. Asam" is one of several brands of the company, everything was combined in the "BHI Beauty & Health Investment Group" in 2013.

The range of "M. Asam" includes a large number of products for cosmetics, make-up as well as care series for the body, face, and hair. From eyelashes and nails to care masks and décolleté tightening to conditioners and styling for all hair types, "M. Asam" covers all cosmetic and care needs. In addition, perfumes and fragrances are also sold, with aromas ranging from sweet to woody to floral or fruity.

M. Asam" products are sold via the company's online store, in selected department stores (Galeria) and on TV (QVC).
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