724 by Maison Francis Kurkdjian
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7.4 / 10 185 Ratings
724 is a new perfume by Maison Francis Kurkdjian for women and men and was released in 2022. The scent is fresh-floral. It is being marketed by LVMH.
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Fragrance Notes
Top Notes Top Notes Calabrian bergamotCalabrian bergamot AldehydesAldehydes
Heart Notes Heart Notes Egyptian jasminum grandiflorum absoluteEgyptian jasminum grandiflorum absolute Mock-orangeMock-orange Sweet peaSweet pea FreesiaFreesia Lily of the valleyLily of the valley
Base Notes Base Notes White muskWhite musk Indian sandalwoodIndian sandalwood
Perfumer
Ratings
Scent
7.4185 Ratings
Longevity
7.2165 Ratings
Sillage
6.8164 Ratings
Bottle
8.3152 Ratings
Value for money
6.0122 Ratings
Submitted by Essy07, last update on 01.12.2022.
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Reviews

1 in-depth fragrance description
2
Pricing
10
Bottle
6
Sillage
7
Longevity
5
Scent
Vitodito

65 Reviews
Vitodito
Vitodito
2  
Cheap! Disappointed
To be honest i’m quite disappointed.

It’s really similar to Aqua Universalis and all the other Aquas from the brand, very simple and let me say it: cheap.

This has a light added note of clean laundry which is ok, you will smell fresh and clean and whatever but… for 2€/ml? Sorry but no!

I’ve also noticed lack of performance with this one, and an overall synthetic/cheap aura which at some point reminds of a rotten lemon mixed with nursery/hospital stuff.

Big fail of the year.
0 Replies

Statements

5 short views on the fragrance
RazvanykeRazvanyke 3 months ago
Generic nothing from MFK, overpriced. Smells like nice soap, shower gel vibes. Big flop from LVMH, unfortunately.
0 Replies
Ka3nKa3n 3 months ago
Identical to 754, LVMH must have cancelled Bergdorf exclusive contract. This is lily of the valley dominant, very soapy and clean scent
0 Replies
TRehfTRehf 10 days ago
Pleasant floral office scent that develops similar to Accento Overdose by Xerjoff & gets outperformed by it. AO is more expensive but better
0 Replies
NicheOnlyNicheOnly 28 days ago
7
Bottle
5
Sillage
7
Longevity
7
Scent
Starts typical boring citrus white floral, but the blend does have something just a tad masculine. Maybe the musk w/ aldehydes? Summer only.
0 Replies
GeorgeReidGeorgeReid 2 months ago
8
Bottle
6
Sillage
8
Longevity
8
Scent
A pleasing soapy floral with a musk base. It does well as a daily scent, but for an MFK, I expected more creativity. (Also, no urban vibe.)
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Related links
Maison Francis Kurkdjian unveils long-awaited creation "724".
The city that never sleeps, always alive and exudes dynamism - the metropolis of New York - inspired the much celebrated perfumer and founder of the brand Maison Francis Kurkdjian to the new unisex fragrance "724".

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